Company/ Customer / Competitor Company:Reliance in retail:

Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is

based in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance

Group into organized retail. RRL has been conceptualized to include growth for

farmers, vendor partners, small shopkeepers and consumers. It is based on

Reliance’s backward integration strategy, to build a value chain starting from

farmers to consumers.Company ProfileCompany : Reliance RetailSubsidiary Company : Reliance TrendsFounded : 2007Headquarters : BangaloreChairman and Managing Director : Mr. Mukesh D. AmbaniStores at Bhubaneswar city : Reliance Trends at Sahid

Nagar, Reliance Trends at Patia

Company/ Customer / Competitor

Customer:A customer is the recipient of a good, service, product, or idea, obtained from a

seller, vendor, or supplier for a monetary or other valuable consideration.

Basically the main customers for Reliance Trends are the youth.

Customers are generally categorized-

1.Loyal Customers 2.Target Customers 3.Need Based Customers

4.Discount Customers 5.Impulsive Customers

Competitor: Shoppers’ Stop

Westside

Pantaloons

Lifestyle

Big Bazaar

Scope & ObjectiveScope: To maintain sufficient stock of Avaasa.

Arranging the products due to the theme and MPM (Merchandise

Presentation Module).

Pulling customers towards Indian wear section.

Objective: To find out the factors to strengthening display and arrangement of Indian

wear section.

To find out the customer feedback about display and arrangement.

Resolving the key barriers to business.

Methodology & Interpretation

Methodology adopted for study:

Observing the customer who is visit Reliance trend.

Collecting feedback from the customers.

Discussion with executives, managers and employees.

Visiting and surfing websites of the company

Analysis: Customers cannot find the Indian wear clothes in sizes small and medium.

There is no facility of ladies dress alteration.

Staff was busy doing the arrangement of merchandise in the opening hours

(11am-2pm).

All the merchandise was not arranged according to their sizes.

Employees were not well trained in assisting the customers.

Methodology & Interpretation

Methodology & Interpretation

Methodology & Interpretation

Methodology & Interpretation

Methodology & Interpretation

SIP Target vs. Actual performance

SIP Target: sell 45 Avaasa brand kurta.

Ironing & Board folding.

Tagging.

Telecalling

Display the Avaasa section according to color balance.

Actual Performance: I sold around 50 Avaasa kurta.

Doing board folding, ironing.

Doing telecalling to customers and inform about the gift voucher.

According to color balance ( light to dark ) I displayed the section.

Key TakeawaysTakeaways:

1. You should know about a corporate environment.

2. You should wear Proper uniform or Formal.

3. You should reach at company before 1 hour of opening.

4. You should learnt how to handle different customers.

5. If you worked in a retail you Always groomed properly.

6.Don’t use mobile phones.

7.How to display a section in retail store.

Suggestions & Its implicationSuggestion

1.All the sizes must be made available in the stores. So Reliance will not lose

out some customers.

2. Staffs have to be made available for assisting the customers in the opening

hours of the store.

3.All the merchandise in the store must be arranged according to the sizes. So

that customers can find their sizes very easily.

4.There were some staffs, who’s are telling negative things about other brands

to get more incentive by selling their assigned brand to the customer.

5.Tailors should be hiring for ladies clothes alteration.

Suggestions & Its implication

Implication

1.Reliance trends implicated the suggestion and trying to keep stock of small

and medium size clothes.

2.I informed to the store manager and the Manager warned to that person who

did tell negative things about another brand .

3.They are focused on the arrangement of clothes according to size.

4. Staffs did assist carefully to the customer at the opening hours of the store.