Post on 22-Apr-2022
Strathmore Municipal Building Architectural Branding Signage Program
Design and Development 2020Kevin Muenchrath - Tri-M Design
Strathmore Municipal Building Architectural Branding Signage Program
Architectural Branding Theme
To Implement a Comprehensive Signage Strategy to better inform and direct visitors and residents to thehistoric downtown core, arts, cultural, historic and recreational amenities, business districts, services, andgovernment o�ces through the development of a comprehensive overall signage/way-finding strategy is theoverall goal of this project.In addition, the Comprehensive Signage Strategy aims to meet the needs of residents and visitors alike.
Other goals of the Comprehensive Signage Strategy include:
• To promote an attractive, user-focused, legible, cohesive and coherent brand, that conveys quality, sustainability and authenticity in its design and construction.
• To support economic development and capture missed opportunities to support the arts, culture, heritage, entertainment, local industries and to enhance community pride.
• To Develop and Historical theme related to the Strathmore’s History
• CPR - Railway system through Strathmore ( carried settlers and colonized) 1883
• CPR Demonstration Farms established 1906 - An integral part of our history and growth
• Western Irrigation District - Canal system throughout Strathmore. Supplying water to Farming Community and area since 1905
• Agricultural Farming Community and History - Grain and Livestock
• Indigenous Culture and Relationship with Siksika and its historical culture with Strathmore
Architectural Colour Theme
Blue/ Royal Blue - Depth and Stability - symbolizes trust, loyalty, wisdom, confidence and calming features(Representing our Canal system, Parks and Lakes)
Earthtone Values - Organic and Natural- evokes warmth and stabilityAgricultural
White - simplicity, purity, innocence, and perfection
Wood Grain - Industry, Building and InnovationPromoting innovation and home grown appeal
Rust Colour e�ect (historical representation)
Leather - A symbol of our Indigenous culture
Mutli-Colour combinations - United, open, diversityRepresentative of our people(community) and our history.
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Strathmore Municipal Building Architectural Branding Signage Program
Architectural Symbolic Elements
Create symbolic/iconic representation and design into Architectural Branding Railway Ties and Spikes - CPR
Canal System water reference to our ties and history with Western Irrigation District
Grains and Livestock Colour related to represent our Agricultural Community and Farming
Wood Product Simulation - Representing Building an Industry symbolic of strength and history stability
Leather E�ect - SiksSika Indigenous Community (Blackfoot culture) Artist paintings - Local Artists represented through various forms of imageryFeather, Arrowhead, Bu�alo or the Sun (specific to region)
Architectural Signage Materials
Wood Garin Colour and Simulation
Aluminum Extrusion Fabrication
Leather Representation
Black antique metal accents
Acrylic Plastics
Composite Materials
Public Art and PhotographyCreating strategic feature exhibits/display throughout the Municipal building and main Public gathering areas.
Historical photos along with local art commissions also a integral part of the theme within the Municipal building Landscape.
To promote local art and artists/photographers and themes based on history and representation of our community.