Strathmore Municipal Building Architectural Branding Signage Program

Design and Development 2020Kevin Muenchrath - Tri-M Design

Strathmore Municipal Building Architectural Branding Signage Program

Architectural Branding Theme

To Implement a Comprehensive Signage Strategy to better inform and direct visitors and residents to thehistoric downtown core, arts, cultural, historic and recreational amenities, business districts, services, andgovernment o�ces through the development of a comprehensive overall signage/way-finding strategy is theoverall goal of this project.In addition, the Comprehensive Signage Strategy aims to meet the needs of residents and visitors alike.

Other goals of the Comprehensive Signage Strategy include:

• To promote an attractive, user-focused, legible, cohesive and coherent brand, that conveys quality, sustainability and authenticity in its design and construction.

• To support economic development and capture missed opportunities to support the arts, culture, heritage, entertainment, local industries and to enhance community pride.

• To Develop and Historical theme related to the Strathmore’s History

• CPR - Railway system through Strathmore ( carried settlers and colonized) 1883

• CPR Demonstration Farms established 1906 - An integral part of our history and growth

• Western Irrigation District - Canal system throughout Strathmore. Supplying water to Farming Community and area since 1905

• Agricultural Farming Community and History - Grain and Livestock

• Indigenous Culture and Relationship with Siksika and its historical culture with Strathmore

Architectural Colour Theme

Blue/ Royal Blue - Depth and Stability - symbolizes trust, loyalty, wisdom, confidence and calming features(Representing our Canal system, Parks and Lakes)

Earthtone Values - Organic and Natural- evokes warmth and stabilityAgricultural

White - simplicity, purity, innocence, and perfection

Wood Grain - Industry, Building and InnovationPromoting innovation and home grown appeal

Rust Colour e�ect (historical representation)

Leather - A symbol of our Indigenous culture

Mutli-Colour combinations - United, open, diversityRepresentative of our people(community) and our history.

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Strathmore Municipal Building Architectural Branding Signage Program

Architectural Symbolic Elements

Create symbolic/iconic representation and design into Architectural Branding Railway Ties and Spikes - CPR

Canal System water reference to our ties and history with Western Irrigation District

Grains and Livestock Colour related to represent our Agricultural Community and Farming

Wood Product Simulation - Representing Building an Industry symbolic of strength and history stability

Leather E�ect - SiksSika Indigenous Community (Blackfoot culture) Artist paintings - Local Artists represented through various forms of imageryFeather, Arrowhead, Bu�alo or the Sun (specific to region)

Architectural Signage Materials

Wood Garin Colour and Simulation

Aluminum Extrusion Fabrication

Leather Representation

Black antique metal accents

Acrylic Plastics

Composite Materials

Public Art and PhotographyCreating strategic feature exhibits/display throughout the Municipal building and main Public gathering areas.

Historical photos along with local art commissions also a integral part of the theme within the Municipal building Landscape.

To promote local art and artists/photographers and themes based on history and representation of our community.