HRM 3430 Group Assignment

Stephanie QuailBusiness Librarianquailste@yorku.ca Feb 28, 2017

Agenda

1

2

3

4 Article Research

Your Assignment

Company Research

Industry Research

5 Citation Resources

1 2 3 4

Your Assignment

5

Your Assignment 1

Choose a company and answer questions in:•  Section A: Corporate strategy &

business strategy •  Section B: HR strategies •  Section C: Strategic actions company

should take

Your Assignment 1

Choose a company and answer questions in:•  Section A: Corporate strategy &

business strategy q.•  Section B: HR strategies •  Section C: Strategic actions company

should take

Today’s focus: Part A & Part B

Learning Objectives: •  Use effective search

techniques when using library resources

•  Locate & retrieve relevant secondary resources for assignment

1 2 3 4

Company Research

1 5

Photo by Rego - d4u.hu - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36234195@N04 Created with Haiku Deck

Why Company Research? 2

Includes SWOT analysis; Corporate Strategy & More

Company Research 2

Relevant Sections Include:•  Public Company Reports•  SWOT Analyses•  Filings (for public

companies)

Company Research Guide

Ex Company:Lululemon

Library Resources: Marketline

2

1

Video on using Marketline to Find SWOT

Library Resources: Lexis Nexis Academic SWOT

2

1

2

3

PDF on Finding Company SWOTs with Lexis Nexis Academic

Library Resources: Investext SWOT

2

1 2

Tip: Can only access database in Internet Explorer

Video on using Investext to find a SWOT

Activity 1 2

In groups of 2 or 3:•  Find a SWOT analysis for the assigned

company•  Review the SWOT analysis and answer

the questions on your sheet•  Post your answers on Padlet:

http://bit.ly/hrm3430

Library Resources: Lexis Securities Mosaic for Filings

2

1Tip: Annual Reports, Management Discussion & Analysis useful filings for corporate strategy info

Video on using Lexis Securities Mosaic

Company Websites 2

Determining HR Practices•  Look for sections like “Working for Us”, “Job

seekers”, “Employment”, or “Careers”•  Typically include info on company culture,

diversity initiatives, job ads, & more

1 3 4

Industry Research

2 5

Photo by Bev Goodwin - Creative Commons Attribution License https://www.flickr.com/photos/37390607@N02 Created with Haiku Deck

Why Industry Research? 3

Find competitors, understand external conditions better, find industry SWOT analysis & more

Industry Research Databases

3

Good starting points•  Business Monitor Online (general overview)

•  MarketLine Advantage (general overview)

•  IBISWorld (good for niche focus)

Industry Research Guide

Industry Research: BMI Research

3

1

2 3

Industry Research: MarketLine Advantage

3

1

2

Industry Research: IBISWorld

3

1 2

Articles

1 2 43 5

Different Article Types 4

Scholarly Articles•  Usually peer-

reviewed•  Inform/share

scholarly research

•  Written by scholars/researchers

•  Long bibliographies

Trade Articles•  Cover current

industry issues•  Written by

industry practitioners

•  Published by professional organizations

Newspapers/Magazines•  Articles cover current

issues•  Written for general

public by journalists•  Meant to entertain,

inform, or influence

Video & PDFs on Finding Business Articles

Keyword Strategies 4

AND

compensation

benefits salary

OR OROR

Phrase searching“double quotation marks” for exact phrases

manag*management, manager, manages, managing, etc.

Combines DISTINCT terms

Fewer results

Makes search focused and specific

Combines SIMILAR terms

GREATER results

Makes search broader

Lululemon“executive compensation”

ProQuest Business Sample Search

4

Tips•  Try different keywords•  Try synonyms or related terms for your keywords•  Combine keywords effectively

Video on Using Proquest Business & Business

Source Premier

Human Resource Management

Guide

Factiva Sample Search 4

More about Factiva…•  Good resource for national & international newspapers•  Look at Examples to see how searches constructed

Video on Using Factiva

Activity 2 4

In groups of 2 or 3:•  Recreate the search on your sheet•  Select an article•  Answer the questions and post them on

your group’s Padlet

1 2 4

Citation Resources

3 5

Citation Resources 5

Bronfman Library’s Business Citation Guide

The OWL at Purdue’s Citation Guides

Humber Libraries’ APA in Minutes Videos

SPARK’s Creating Bibliographies Guide

1

2

3

4 Article Research

Your Assignment

Company Research

Industry Research

5 Citation Resources

Today we’ve covered…

Questions?

Stephanie QuailBusiness Librarianquailste@yorku.ca Feb 28, 2017