Stephanie Quail Business Librarian [email protected] Feb ...
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Transcript of Stephanie Quail Business Librarian [email protected] Feb ...
Agenda
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4 Article Research
Your Assignment
Company Research
Industry Research
5 Citation Resources
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Your Assignment
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Your Assignment 1
Choose a company and answer questions in:• Section A: Corporate strategy &
business strategy • Section B: HR strategies • Section C: Strategic actions company
should take
Your Assignment 1
Choose a company and answer questions in:• Section A: Corporate strategy &
business strategy q.• Section B: HR strategies • Section C: Strategic actions company
should take
Today’s focus: Part A & Part B
Learning Objectives: • Use effective search
techniques when using library resources
• Locate & retrieve relevant secondary resources for assignment
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Company Research
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Photo by Rego - d4u.hu - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36234195@N04 Created with Haiku Deck
Why Company Research? 2
Includes SWOT analysis; Corporate Strategy & More
Company Research 2
Relevant Sections Include:• Public Company Reports• SWOT Analyses• Filings (for public
companies)
Company Research Guide
Ex Company:Lululemon
Library Resources: Marketline
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Video on using Marketline to Find SWOT
Library Resources: Lexis Nexis Academic SWOT
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PDF on Finding Company SWOTs with Lexis Nexis Academic
Library Resources: Investext SWOT
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Tip: Can only access database in Internet Explorer
Video on using Investext to find a SWOT
Activity 1 2
In groups of 2 or 3:• Find a SWOT analysis for the assigned
company• Review the SWOT analysis and answer
the questions on your sheet• Post your answers on Padlet:
http://bit.ly/hrm3430
Library Resources: Lexis Securities Mosaic for Filings
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1Tip: Annual Reports, Management Discussion & Analysis useful filings for corporate strategy info
Video on using Lexis Securities Mosaic
Company Websites 2
Determining HR Practices• Look for sections like “Working for Us”, “Job
seekers”, “Employment”, or “Careers”• Typically include info on company culture,
diversity initiatives, job ads, & more
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Industry Research
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Photo by Bev Goodwin - Creative Commons Attribution License https://www.flickr.com/photos/37390607@N02 Created with Haiku Deck
Why Industry Research? 3
Find competitors, understand external conditions better, find industry SWOT analysis & more
Industry Research Databases
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Good starting points• Business Monitor Online (general overview)
• MarketLine Advantage (general overview)
• IBISWorld (good for niche focus)
Industry Research Guide
Industry Research: BMI Research
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Industry Research: MarketLine Advantage
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Industry Research: IBISWorld
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Articles
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Different Article Types 4
Scholarly Articles• Usually peer-
reviewed• Inform/share
scholarly research
• Written by scholars/researchers
• Long bibliographies
Trade Articles• Cover current
industry issues• Written by
industry practitioners
• Published by professional organizations
Newspapers/Magazines• Articles cover current
issues• Written for general
public by journalists• Meant to entertain,
inform, or influence
Video & PDFs on Finding Business Articles
Keyword Strategies 4
AND
compensation
benefits salary
OR OROR
Phrase searching“double quotation marks” for exact phrases
manag*management, manager, manages, managing, etc.
Combines DISTINCT terms
Fewer results
Makes search focused and specific
Combines SIMILAR terms
GREATER results
Makes search broader
Lululemon“executive compensation”
ProQuest Business Sample Search
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Tips• Try different keywords• Try synonyms or related terms for your keywords• Combine keywords effectively
Video on Using Proquest Business & Business
Source Premier
Human Resource Management
Guide
Factiva Sample Search 4
More about Factiva…• Good resource for national & international newspapers• Look at Examples to see how searches constructed
Video on Using Factiva
Activity 2 4
In groups of 2 or 3:• Recreate the search on your sheet• Select an article• Answer the questions and post them on
your group’s Padlet
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Citation Resources
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Citation Resources 5
Bronfman Library’s Business Citation Guide
The OWL at Purdue’s Citation Guides
Humber Libraries’ APA in Minutes Videos
SPARK’s Creating Bibliographies Guide
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4 Article Research
Your Assignment
Company Research
Industry Research
5 Citation Resources
Today we’ve covered…
