Statisticians in Consumer Goods

Procter & Gamble

Simon Pack

Consumer goods and P&G

The role of statisticians

Careers

Topics

3-Phase Pattern

Crest is bought 5 times per second

1 billion tubes of Pringles are sold per year

80 million women use Olay every day

Consumer Goods

R&D Intensive

Consumer understanding

• What do people want?

• What drives purchasing?

Technology

• Better performance

• Cheaper

Manufacturing

• Production

• Packaging

Full Phase Reveal

First level text

• Second level text− Third level text

5

Our Role

Study design

Modelling

Clinical testing

Claim defence

Training

Software

Characteristics

Trusted collaborator

Critical friend

Scientific curiosity

No ‘stats speak’

2-Phase Pattern

A low visibility industry?

Low awareness of roles?

Agencies vs. adverts?

Careers - Recruitment

Technically challenging

Variety

Freedom to explore

Business impact

Careers