Statisticians in Consumer Goods Procter & Gamble Simon Pack.
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Transcript of Statisticians in Consumer Goods Procter & Gamble Simon Pack.
Statisticians in Consumer Goods
Procter & Gamble
Simon Pack
Consumer goods and P&G
The role of statisticians
Careers
Topics
3-Phase Pattern
Crest is bought 5 times per second
1 billion tubes of Pringles are sold per year
80 million women use Olay every day
Consumer Goods
R&D Intensive
Consumer understanding
• What do people want?
• What drives purchasing?
Technology
• Better performance
• Cheaper
Manufacturing
• Production
• Packaging
Full Phase Reveal
First level text
• Second level text− Third level text
5
Our Role
Study design
Modelling
Clinical testing
Claim defence
Training
Software
Characteristics
Trusted collaborator
Critical friend
Scientific curiosity
No ‘stats speak’
2-Phase Pattern
A low visibility industry?
Low awareness of roles?
Agencies vs. adverts?
Careers - Recruitment
Technically challenging
Variety
Freedom to explore
Business impact
Careers