+3.4% +7.2%

Demand at TID hotels, November 2015 – March

2016. Source: STR & STR Analytics

Demand at TID hotels, November 2015 – March

2016. Source: STR & STR Analytics

•

TOTAL PLACEMENTS:

107

TOTAL AD VALUE:

$553,920.93

TOTAL CIRCULATION:

131 Million

• New technology allowed for highly

targeted television ad placements and

interactive experiences.

• Real time sports events continued to be

strong performers

Zines distributed in Seattle,

Vancouver, B.C., Bend and

Eugene through custom

newsstands and at contextually

relevant businesses

• Online Travel Agency partnerships helped drive consideration of

Portland among travelers researching competitive cities, and

allowed us to test new markets

• Los Angeles, Phoenix and San Francisco all delivered strong

booking results for Portland

• Sponsored content and relevant banners drove engagement with

Portland and drove over 210,000 clicks to TravelPortland.com

• Over 100,000 social

engagements

• 1.6 million video views

• 215 pieces of content

• Over 43,000 mentions of

#PDXNOW

• 52 Instagram posts from social

media influencers led to over

90,000 engagements.

Monthly Visits to travelportland.com

• Strong sales increases for multiple restaurants (highest

reported: 205% increase)

• Average number of meals sold per survey respondent:

695 (highest reported: 2,077)

• 96% of restaurants responding to post-campaign survey

said Portland Dining Month introduced their restaurants

to new customers

• A total of 22,450 diners were seated via OpenTable

system for $651,050 in restaurant revenue (52%

increase in revenue year-over-year with only a 20%

increase in OpenTable participants.)

• 141,174 visits to PortlandDiningMonth.com,

hosted on TravelPortland.com

• $3,076 donation made to the Oregon Food Bank

• Public relations garnered 63 clips, with a

circulation of more than 65 million and an ad

value of $411,156.47

• Social media posts on Travel Portland and

Downtown Portland generated nearly 1 million

impressions