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2013 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential
GUIDO DE WILDE// SVP, REGIONAL DIRECTOR MIDDLE EAST
STARWOOD
IN THE MIDDLE EAST
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FORWARD-LOOKING STATEMENTS
These presentations contain forward-looking statements within the meaning of federal securities regulations. These forward-looking statements generally can be identified by phrases such as Starwood or its management believes,expects,anticipates,foresees,forecasts,estimatesor other words or phrases of similar import. Similarly, statements in this releasethat describe the Companys business strategy, outlook, objectives, plans, intentions or goals also are forward-lookingstatements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and otherfactors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements aremade. Future results, performance and achievements may be affected by general economic conditions including the severity andduration of any downturn in the US or global economy, the impact of war and terrorist activity, business and financing conditions,including the availability of mortgage financing, foreign exchange fluctuations, cyclicality of the real estate, including the sale ofresidential units, and the hotel and vacation ownership businesses, operating risks associated with the sale of residential units,hotel and vacation ownership businesses, relationships with associates, customers and property owners, the impact of theinternet reservation channels, our reliance on technology, domestic and international political and geopolitical conditions,competition, governmental and regulatory actions (including the impact of changes in U.S. and foreign tax laws and theirinterpretation), travelers fears of exposure to contagious diseases, risk associated with the level of our indebtedness, riskassociated with potential acquisitions and dispositions, and other circumstances and uncertainties. There can also be noassurance that agreements will be entered into for the hotels in the Companys pipeline and, if entered into, the timing of anyagreement and the opening of the related hotel. These risks and uncertainties are presented in detail in our filings with theSecurities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements arebased upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will notmaterially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result ofnew information, future events or otherwise.
Please note that these presentations include non-GAAP financial measures. For definitions of certain terms used herein and apresentation of the most directly comparable financial measure calculated and presented in accordance with GAAP and areconciliation of the differences between the non-GAAP financial measure disclosed and the most comparable financial measurecalculated and presented in accordance with GAAP, please refer to the Companys web site atwww.starwoodhotels.com.corporate/investor_relations.html.
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WELCOMETO DUBAI
A city at the centerof one of the mostdynamic regions inthe world
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MIDDLE EAST
IS A REGIONTHATMATTERS Melting pot of diverse
and complex politics andreligions
Rich and complex history
Growing population
At the crossroadsof globalization
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RICHHISTORY History dates back
to 3500BC
Innovations in language,culture, science
Birthplace of Judaism,Christianity and Islam
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FAST
GROWINGDYNAMICPOPULATION >50% of population under 30
years
1990-2008, populationgrowth rate was higher thanIndia and China, andremains high
Mosaic of over 350M people
The UAEs population is
7.5M
2M in Dubai alone with 5%growth in 2012
Source: OECD/ World Bank 2010; Dubai Statistics Centre
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MIDDLE EAST IS AT THE CROSSROADS OF GLOBALIZATION
Trade between China andArab world and trade withAfrica has increasedtenfold
UAE, Qatar and Saudibecoming important hubs
By 2030, travel into theregion is expected totriple to 149M arrivals
Outbound travel is up400% in last 20 years
Expected to reach 80M
outbound trips annuallyby 2030
Source: UNWTO 26
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NOT JUSTABOUT OIL 60% of worlds total
proven oil reserves
Despite economiccrisis, some of thehighest per capitaincomes globally
Dramatic Growthin inbound andoutbound tourism
Arrivals up over 7% peryear since 2005
Outbound travelup 8% per yearsince 2005
Sources: OPEC; UNWTO 27
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SHEIKH ZAYEDROAD THEN Transformation
of Dubai
Open-Skies policy
Free Economic Zones
Promotion of tourism
600k population in 1993
167 Hotels in 1993
Sources: Dubai Statistics Center; Gulf News 28
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SHEIKH ZAYEDROAD NOW UAE's hospitality market
Revenues of $7.5Bby 2016
+67% over 2011
2.1M population
326 Hotels
Sources: Khaleej Times, UAE; Alpen Capital Hospitality Report; Dubai Statistics Center 29
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OTHERSFOLLOWINGDUBAIS LEADAbu Dhabi focusing on culture
with branches of the
Guggenheim and Louvreopening, along with the ZayedNational Museum
Qatarinvesting $11B in newDoha international Airport, $6Bin Doha Port project and $25B
in other infrastructure Saudi Arabia constructing the
$86B King Abdullah EconomicCity
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STARWOODSMIDDLE EASTADVANTAGE
WESTIN DUBAI MINA SEYAHI BEACH RESORT & MARINA
SHERATON DUBAI MALL OF THE EMIRATES HOTEL
First mover advantage
Strong local brand recognition Deep local relationships
Leading loyalty program andglobal infrastructure
Innovative Food and BeveragePrograms
Best in class talent
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S O G
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STARWOOD HAS BEEN IN THEREGION FOR FIVE DECADES
1966 1982 200919841978
20122010
Sheraton Kuwait Starwoods firsthotel outside of the U.S Starwood enters Qatar andPakistan with Sheraton Entry of W and Aloft brands
Growth in emerging markets opening of Sheraton Dushanbe and
signing of Sheraton Aktobe
Luxury Collection takes overoperation of Grosvenor House
and Al Maha
Debut in UAE and KSA with SheratonDubai Hotel Creek & Towers and
Le Mridien MedinaOpened the first worldwide
reservations office in the region(Bahrain)
Signing of Sheraton Erbil marking Starwoods re-entry
into Iraq after 20 years
FIRST-MOVER ADVANTAGE
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FIRST MOVERADVANTAGE
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OUR EXPERIENCEGIVES US ANADVANTAGE
79 hotels (operating + pipeline)
More than 22,000 rooms in 13 countries
UAE
33 HOTELS 21 OPERATING, 12 PIPELINE
SAUDI ARABIA
15 HOTELS - 9 OPERATING, 6 PIPELINE
OTHER
31 HOTELS - 15 OPERATING, 16 PIPELINE
45 Operating
34 Pipeline (Executed)
FIRST-MOVER ADVANTAGE
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FIRST MOVERADVANTAGE
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THE LARGEST LUXURY/UPPER UPSCALE HOTEL COMPANYIN THE MIDDLE EAST
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0
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30
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Starwood Marriott Hilton Hyatt
MIDDLE EAST HOTELS
FIRST-MOVER ADVANTAGE
Source: STR Census as of December 2012; Starwood Internal Data 34
FIRST MOVERADVANTAGE
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DIVERSE PIPELINE BY BRANDS AND MARKET
Sheraton26%
Le Mridien3%
Westin9%St.
Regis8%
W14%
The LuxuryCollection
9%
Four Points by
Sheraton17%
Aloft11%
Element3%
BY BRAND
34 PIPELINE HOTELS
UAE34%
KSA20%
Levant14%
Iraq9%
Oman9%
Qatar3% Stan
Countries11%
BY MARKET
FIRST-MOVER ADVANTAGE
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FIRST MOVERADVANTAGE
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ACCELERATINGGROWTH
45 HOTELS TODAY
80 HOTELS IN 2016
100 HOTELS IN 2019
FIRST-MOVER ADVANTAGE
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THE ST. REGIS SAADIYAT ISLAND RESORT
ABU DHABI
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THE ST. REGIS
DOHA
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THE ST. REGIS
ABU DHABI
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20MULTI-B RAND PROJECT DUBA I 40
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3 X DUBAI MUSCAT AMMAN ABU DHABI
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ERBIL, IRAQDUSHANBE, TAJIKISTAN
AKTOBE, KAZAKHSTAN
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OUR BRANDS
RESONATE WELLIN THE MIDDLEEAST
SHERATON KUWAIT AND FOUR POINTS BY SHERATON KUWAIT
SHERATON DUBAI MALL OF THE EMIRATES
Second region after NorthAmerica to have all nine brands
Increasing number ofconversion opportunities
Rejuvenation of Sheraton andLe Mridien with renovations
Expansion of existing properties
to meet high-demand High-levels of guest satisfaction
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DEEPRELATIONSHIPS
BUILT ONDECADESOF TRUST We have a deep understanding
of this part of the world
Right teams in place to deliverthe promise
Strong relationships with someof the most influential royalfamilies
Highly influential royal familiesare some of the most importantowners of the hotels we operate
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TAILWINDFROM OUR
GLOBALPLATFORM:SPG Members based in the
Middle East accounted for
350,000 stays in 2012 SPG community in the
Middle East spends wellabove the global average
SPG accounted for 51%share of occupancy in 2012
21 SPG point millionairesin the region
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GORDON RAMSEY JEAN GEORGES VONGERICHTEN GARY RHODES
IMPACT OFFOOD ANDBEVERAGE Operate 277 Restaurants
and Bars
Relationships with worldclass chefs
F&B accounts for 43% ofregions total revenue in2012
SPG and F&B Integration
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BEST IN CLASSTALENT Associates from over 100
different nationalities, speaking
over 50 languages Approximately 12% of our
workforce are local nationals
House close to 16,000associates in staffaccommodations, serve over 15
million meals per year 20,000 associates by the end of
2013
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ALOFT RIYADH
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AJMAN PALACE,A LUXURY COLLECTIONHOTEL
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W ABU DHABI
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SHERATON DUBAISHEIKH ZAYED ROAD
SHERATON SHARJAH
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STARWOODSMIDDLE EASTADVANTAGE
WESTIN DUBAI MINA SEYAHI BEACH RESORT & MARINA
SHERATON DUBAI MALL OF THE EMIRATES HOTEL
First mover advantage
Strong local brand recognition
Deep local relationships
Leading loyalty program andglobal infrastructure
Innovative Food and BeveragePrograms
Best in class talent