Mobile Marketing Travel & Tourism Summit 2015 | Starwood Hotels: An Early Look at the Future of...
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An early look at the future of Starwood Hotels June 4 th 2015 Stephan Croix, VP Marketing EAME
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Transcript of Mobile Marketing Travel & Tourism Summit 2015 | Starwood Hotels: An Early Look at the Future of...
Innovation is core for Starwood to stand out Starwood has a long history of pioneering new “guest experiences”
1934, the Bloody Mary 1998, the W Hotel 2015, Uber partnership 1999, the white bed
Our starting point is the consumer How can we make every step of the journey smoother and unforgettable for our guests?