April 2016Hayut Yogev, CEO Gaia-VSM

Lean Marketing for startups The core elements to focus on to get results

Brand PerceptionRevenues & Sales

ערך החברה מתבטא בכסף ובתפיסת המותג

Marketing definition

Marketing perception

The three stages of Marketing

6Gaia VSM LTD confidential

All rights reserves

The Challenge

Innovative Technology

“….it was working forward from the

technology instead of working backward

from the business results you're trying

to achieve."*

The year 2008

Do #1

Determine an accurate Market Strategy, based

on your target market behavior, make sure it’s

correct, and stay in focus

Do’s and Don’ts

What is a Market Strategy?

A process that can allow an organization

to concentrate its limited resources on the greatest

opportunities to increase sales and achieve

a sustainable competitive advantage

(Wikipedia)

Strategic Analysis Market Mapping

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What do we do?

The Product

What is our

Value Proposition?

What market

Category are

we playing in?

Who are our

Main and secondary

Customers?

The 4 Core Dilemmas

*source: Gaia Model

Do #2:

Plan your marketing activities based on the

“location” of your target market, and focus on

the activities that will bring you to results.

Do’s and Don’ts

Two basic questions that must be answered prior planning

the marketing activities:

1. Where is our target market and potential clients?

2. How will we reach them?

Marketing Activities

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LUMOS GLOBAL VISION

We believe that every family and,

most importantly, every person

has a basic right to an abundance

of safe electricity.

It is an essential condition for

quality of life and for better living.

We believe that the only way to

reach scale is through

commercially viable investments.

?איך משיגים את שיתוף הפעולה של המדיה

http://tech.co/case-study-how-one-startups-press-release-went-viral-2012-05

http://www.youtube.com/watch?v=-QFa3Kkl1tk

CellMiningMarketing and branding

activities

Booth

T-Shirt

Brochure

Postcard

Landing Page

Website

Video

Social Media

Twitter LinkedInFacebook

Social Media

You Tube Google +

More Activities..

• PR

• Pitch

• Schedule meetings

• Business card

• Writing posts

• Etc..

Do #3:

Whatever the activity, set 2-3 goals to achieve.

Even if the outcome is not familiar to you

Do’s and Don’ts

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Don’t #1:

Do not jump from one idea to another.

By staying persistent and maintain consistency

you’ll get to better results.

Do’s and Don’ts

Consistency. Consistency. Consistency

Don’t #2:

Do not count on people from inside the

organization to do marketing as an extra.

Find the right supplier that will do it

appropriately.

Do’s and Don’ts

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Marketing activities

Designers

Adobe MAX

Social Networks

Newsletters

Blogs

Etc…

Gift cardsMailing

lists

PR

Webinars

Online Adv’

Internet magazines

Don’t #3:

Don’t ever stop asking questions

And think lean…

Do’s and Don’ts

Always keep one step ahead…

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1. Be creative

2. Read. Learn. Follow.

3. Be aware to new marketing trends

4. Be innovative

Always keep one step ahead

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Thank You

Email: Hayut@gaia-vsm.com

Website: www.gaia-vsm.com