STARBUCSTARBUCKSKSRecruiting, Compensation Recruiting, Compensation

&Benefits &Benefits

A Brief History

Company Operated Stores

6000

7211

8578

92768905 8833

5000

6000

7000

8000

9000

10000

2005 2006 2007 2008 2009 2010

Jim Donald takes over as CEO, May 2005

Howard Schultz reassumes CEO position, Jan. 2008

Labor Demand• Begin Re-expansion in

2012• Hire over 5,000 partners

Strengths• Geographic presence

that is growing stronger• R&D

Department

Weaknesses

• Recent recalls may have hurt the value of Starbucks’ brand image–Barista Grinder–Glass water bottles

Opportunities

• Mobile App used by 3 million

• Expansion in Asian markets

• Partnership with GMCR

Opportunities

Threats

• Rising Coffee Prices • Rising Labor Costs• Decreased Profit

Margin

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SWOT: Recruitment

• Desirable Workplace

• Campus Recruiting

• Social Media• Executive

More benefits • Future Roast—

401 (k)• Stock

Investment Plan (SIP)

SWOT: Compensation & Benefits

• $3,000 to recruit and train new employees

• $1,500 per year to provide benefits

Recommendations

• Benchmark compensation

• Internal leadership training

Game Questions

• What is a strength of Starbucks’ benefits practice?

• How does Starbucks hire for corporate positions?

• How does Starbucks make its recruiting process memorable and unique?

• How many people have use the Starbucks smartphone app?• How many hours must a partner work to be eligible for benefits?• What universities does Starbucks recruit from?

Win

Th

is Prize

!