Post on 22-May-2015
Who is going to ruin my day?Stakeholder identification
and management
John Zachar, FAPM
APM BR Event - Birmingham - 2011/1© John Zachar 2010
John Zachar, FAPMProduct Development Manager
Association for Project Management
Ibis House, Regent Park, Summerleys Road
Princess Risborough, Bucks., HP27 9LE
e-mail: john.zachar@apm.org.uk
www.apm.org.uk
Today . . . . . .
Me - JZ
APM BR Event – Malvern - 20112© John Zachar 2010
Me - JZ
Getting to project success
� Demonstrate realisation
� Meet the objective and
satisfy the CSFs
APM BR Event – Malvern - 20113© John Zachar 2010
� Gain acceptance and use
of project deliverables
� Demonstrate realisation
of benefits
Stakeholders - definition
� Those who can impact the
project, or are impacted
by the project
APM BR Event – Malvern - 20114© John Zachar 2010
� Those with a vested
interest in the success or
failure of the project
� Anyone who can ruin my day!
Where do stakeholders come from?
APM BR Event – Malvern - 20115© John Zachar 2010
WIIFM
Where do stakeholders come from?
APM BR Event – Malvern - 20116© John Zachar 2010
The wives of NHBC’s Inspectors
Stakeholder roles
APM BR Event – Malvern - 20117© John Zachar 2010
Stakeholder assessment
Power
Low
High
High
APM BR Event – Malvern - 20118© John Zachar 2010
Interest
Low High
Predictability
Low High
Power
Low
High
Stakeholder assessment
Trust
High
Integrity
APM BR Event – Malvern - 20119© John Zachar 2010
Interest
Trust
Demand Supply
Low
Integrity
Stakeholder map
-+
APM BR Event – Malvern - 201110© John Zachar 2010
Project
Stakeholder plan
� Name
� Position
� Interest
� WIIFM
� Influenced by
� Influences
� Role (organisational)
� Other interests
� Behaviour history
� Hot buttons
� Cold buttons
� Strategy for management
APM BR Event – Malvern - 201111© John Zachar 2010
� Influences
� Power base
� Power source
� Attitude
� Personal objective
(agenda)
� Strategy for management
(by you / project)
� Actions
(for you / project to take)
� Reactions / results
� Further actions
Think of the above as columns on a spreadsheet
Changing attitudes
+ve 1 3
1
2 31 2 3
2-ve
APM BR Event – Malvern - 201112© John Zachar 2010
Phases 1 2 3
neutral
Where do stakeholders come from?
Do you know who is likely to
ruin your day?
And what you will do to
APM BR Event – Malvern - 201113© John Zachar 2010
And what you will do to
manage them?
Remember – This is all about achieving project success!
Questionsand
John Zachar, FAPMProduct Development Manager
john.zachar@apm.org.uk
www.apm.org.uk
APM BR Event – Malvern - 201114© John Zachar 2010
andanswers? ? ? ? ?