SS 2011 Visual Merchandising seasonal report

UK market

Window display’s across all Lacoste Boutiques on the UK

Retail

Unconventional Chic Campaign L!VE

Think Polo Think Lacoste

Think Summer Think Lacoste

Sales

In-store merchandise according the window animations set up

Retail

Essential product on Vsplay wall,

Unconventional Chic display on tables L!VE display on nesting tables

Think Polo Think Lacoste POS

Sales display on nesting tables

Different ambiances and displays created in-store

Retail

Westfield 03.02.11

Upgrade with 2.6 concept furniture, kid’s area and new heritage wall on the staircase

Refurbishment on Regent Street boutique on 28th May

New Trafford store opening, Manchester Centre 20th April 2011

Westfield 03.02.11

L!VE Boutique

Implementation of striped wall on 1st floor,

Installation of Honet panels,

Application of arrow on the staircase,

New Bicester Village Chic Outlet, store opening on 4th July

Westfield 03.02.11

Outlet’s

Window animations across all the Outlets units on the UK

Westfield 03.02.11

Outlet’s

Different ambiances and displays created in-store

Westfield 03.02.11

Wholesale, Selfridges Department Store London

Branding of two different areas, within

L!VE, brand image.

L!VE Showcard

Westfield 03.02.11

Wholesale, House of Fraser

HOF Westfield, 1st refurbishment project with 2.6 furniture concept and heritage wall,

Ten other stores to be refitted by the end of 2011

Westfield 03.02.11

Wholesale, JD Department Stores

New and exclusive concept corner,

implemented across 6 locations on JD, Department Stores.

Westfield 03.02.11

New London Head office / Showroom on 9th April

Westfield 03.02.11

New London Head office / Showroom

Westfield 03.02.11

New Leeds Showroom on January 2011