SS11 Seasonal Visual Merchandising Report 2011
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Transcript of SS11 Seasonal Visual Merchandising Report 2011
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SS 2011 Visual Merchandising seasonal report
UK market
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Window display’s across all Lacoste Boutiques on the UK
Retail
Unconventional Chic Campaign L!VE
Think Polo Think Lacoste
Think Summer Think Lacoste
Sales
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In-store merchandise according the window animations set up
Retail
Essential product on Vsplay wall,
Unconventional Chic display on tables L!VE display on nesting tables
Think Polo Think Lacoste POS
Sales display on nesting tables
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Different ambiances and displays created in-store
Retail
Westfield 03.02.11
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Upgrade with 2.6 concept furniture, kid’s area and new heritage wall on the staircase
Refurbishment on Regent Street boutique on 28th May
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New Trafford store opening, Manchester Centre 20th April 2011
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Westfield 03.02.11
L!VE Boutique
Implementation of striped wall on 1st floor,
Installation of Honet panels,
Application of arrow on the staircase,
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New Bicester Village Chic Outlet, store opening on 4th July
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Westfield 03.02.11
Outlet’s
Window animations across all the Outlets units on the UK
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Westfield 03.02.11
Outlet’s
Different ambiances and displays created in-store
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Westfield 03.02.11
Wholesale, Selfridges Department Store London
Branding of two different areas, within
L!VE, brand image.
L!VE Showcard
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Westfield 03.02.11
Wholesale, House of Fraser
HOF Westfield, 1st refurbishment project with 2.6 furniture concept and heritage wall,
Ten other stores to be refitted by the end of 2011
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Westfield 03.02.11
Wholesale, JD Department Stores
New and exclusive concept corner,
implemented across 6 locations on JD, Department Stores.
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Westfield 03.02.11
New London Head office / Showroom on 9th April
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Westfield 03.02.11
New London Head office / Showroom
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Westfield 03.02.11
New Leeds Showroom on January 2011