Post on 20-Aug-2015
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Web 2.0 is the answer, but are you asking the right questions?
Squiz User Conference
October, 2010
Sarah Boyd - Senior Consultant, Stamford Interactive
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Everyone else is doing it...
Source: waybackmachine.org
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Source: http://digiredo.wordpress.com
Source: http://digiredo.wordpress.com, photo by striatic
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What am I trying to achieve?
Who are my users?
What are my users trying to do?
Is my organisation ready?
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1. What am I trying to achieve?
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7www.barackobama.com
8www.barackobama.com
9www.barackobama.com
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11www.youtube.com/tippexperience
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2. Who are my users?
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• Publish web pages
• Publish or maintain a blog
• Upload video to sites like YouTube
25%
• Comment on blogs
• Post ratings and reviews19%
• Use RSS feeds
• Tag web pages15%
• Use social networking sites60%
• Read blogs
• Watch peer-generated video
• Listen to podcasts
70%
Source: http://www.forrester.com/Groundswell/ladder.html
Key: 2006 figures/ 2010 figures
• None of these activities52%
15Source: http://www.telegraph.co.uk/expat/expatnews/7359341/Australia-is-social-networking-capital-of-the-world.html
45%
28%
50% 75%
83%
81%
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3. What are my users trying to do?
17www.patientopinion.org.uk/
18www.petitions.number10.gov.uk/
19www.amazon.co.uk
20www.twitter.com/ato_gov_au
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4. Is my organisation ready?
22www.twitter.com/marcjacobsint
23twitter.com/easyjetcare
24www.choice.com.au
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"Just landed in Baghdad. I believe it may be first time I've had bb service in Iraq.
11th trip here..."
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Do it, but don’t ‘just do it’...
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… blogs, wikis and tagging are hot on the Web, let's get it on our
site”Nielsen Norman Group
We need to accomplish Y; can X help us do this?…”Nielsen Norman Group
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Discussion and questions?
Want to discuss: sarahb@stamfordinteractive.com.au or (02) 6239 7834
Twitter: @stamfordUX or @makeitusable