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Web 2.0 is the answer, but are you asking the right questions?

Squiz User Conference

October, 2010

Sarah Boyd - Senior Consultant, Stamford Interactive

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Everyone else is doing it...

Source: waybackmachine.org

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Source: http://digiredo.wordpress.com

Source: http://digiredo.wordpress.com, photo by striatic

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What am I trying to achieve?

Who are my users?

What are my users trying to do?

Is my organisation ready?

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1. What am I trying to achieve?

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7www.barackobama.com

8www.barackobama.com

9www.barackobama.com

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11www.youtube.com/tippexperience

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2. Who are my users?

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• Publish web pages

• Publish or maintain a blog

• Upload video to sites like YouTube

25%

• Comment on blogs

• Post ratings and reviews19%

• Use RSS feeds

• Tag web pages15%

• Use social networking sites60%

• Read blogs

• Watch peer-generated video

• Listen to podcasts

70%

Source: http://www.forrester.com/Groundswell/ladder.html

Key: 2006 figures/ 2010 figures

• None of these activities52%

15Source: http://www.telegraph.co.uk/expat/expatnews/7359341/Australia-is-social-networking-capital-of-the-world.html

45%

28%

50% 75%

83%

81%

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3. What are my users trying to do?

17www.patientopinion.org.uk/

18www.petitions.number10.gov.uk/

19www.amazon.co.uk

20www.twitter.com/ato_gov_au

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4. Is my organisation ready?

22www.twitter.com/marcjacobsint

23twitter.com/easyjetcare

24www.choice.com.au

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"Just landed in Baghdad. I believe it may be first time I've had bb service in Iraq.

11th trip here..."

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Do it, but don’t ‘just do it’...

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… blogs, wikis and tagging are hot on the Web, let's get it on our

site”Nielsen Norman Group

We need to accomplish Y; can X help us do this?…”Nielsen Norman Group

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Discussion and questions?

Want to discuss: sarahb@stamfordinteractive.com.au or (02) 6239 7834

Twitter: @stamfordUX or @makeitusable