Post on 25-Jun-2015
Location-based Monitoring and Engagement
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Digital Marketing started as ...
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1 Facebook page 1 Twitter account&
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And is to become a social local landscape.
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Most of customer activity is local!
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Local Customer Brand Engagement
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Post
Checkins
Reviews
Photos
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Local Customer Brand Engagement
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Post
Checkins
Reviews
Photos
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Keywords VS. Locations
70%BLIND SPOT
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Interpreting Customer Brand Engagement
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Customer Insights
80% content from customers15% from local staff
5% spam
Actionable Intelligence
Topic & SentimentEngagement
Location & Date/TimeLocal Context
Managers & Staff
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Is now 1 page for EVERY LOCATION!
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How do you manage all of this customer engagement?
Customer FeedbackMonitoring & Responding
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“Your most unhappy customers are your greatest source of learning.”
Marketing Analytics
“You can't manage what you don't measure.”10@Spotistic
Demographics & Trends
Competitive IntelligenceLocal competitors tracking
“Leaders live by choice, not by accident.”11@Spotistic
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Data Mining & Visualization @blog.spotistic.com
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Spotistic founding team.
Victor LandauCEO, ProductPrior: Merrill Lynch Bank of America
Maxence DecrosseCTO, TechnologyPrior: ArcelorMittal
Danny HoltschkeCOO, Customer DevelopmentPrior: Startup Compass, KMPG, VW
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Customers
Analytics
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