Sony Convergence and Integration

VERTICAL INTEGRATION – A company having an interest in more than one stage of a text’s life.For example; Sony produce films, market them on their own website, release them on DVD which you can watch on a Sony produced TV (which you may have bought in a Sony shop).

CROSS MEDIA CONVERGENCE – A company producing more than one type of media.

Sony own film studios, record labels, video game developers, hardware manufacturers mongst others.

Sony Convergence and Integration

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Transcript of Sony Convergence and Integration

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