Mobile Media Workshop / Content Convergence & Integration 2008 Vancouver, BC

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Mobile Media Workshop slides from CCI 2008 March / 08 Vancouver BCPresenter: Leora KornfeldUbiquity Interactive

Transcript of Mobile Media Workshop / Content Convergence & Integration 2008 Vancouver, BC

  • 1. Media : Movement : Moments Mobile Content Strategy Workshop CCI 2008 Vancouver March 13th, 2008 Leora Kornfeld [email_address]

2.

  • What you got yourself into:
  • Thinking about mobile as a unique mode of communication
  • Small amount of head-scratching theory
  • Examples of mobile installations in Vancouver
  • Overview of platforms & technologies
  • Small group assignment: create a mobile campaign concept
  • What are the unique opportunities and affordances
  • of mobile?

3.

  • Media as conversation
    • access
    • eavesdrop
    • deposit
  • From top-down infrastructures to networked physical environments

4.

  • The city as browse-able
  • The city as participatory
  • The serendipitous city
  • Interactivity can happen anywhere, at any time
  • Usability and relevance in the physical world,
  • and in the moment
  • Webworld: from content is king to interface is everything
  • Mobile: what I want, when I want it
  • plus across platforms & networks

5.

  • Utopian Visions of Technology
  • The flying car
  • The fridge that fills itself
  • Dystopian visions of Technology
  • Surveillance
  • Identity theft
  • Bombardment/ stalked by marketers
  • Unintended Consequences
  • New modalities
  • New centres of power
  • New grammars

6.

  • And now some theory
  • Mobile Persuasion
  • Captology: computers as inherently persuasive
  • Intersection of technologies and attitude, behaviour, and motivation
    • BJ Fogg, Persuasive Technology Lab, Stanford University

7.

  • Anthropological and sociological analysis of mobile devices
  • As instruments of self-expression and cultural artifacts
  • In public, private, and everyday environments
  • Issues related to impact on society and ecosystems of
  • communication
    • James Katz, Rutgers University
    • Rich Ling, Telenor Research Institute, Oslo
    • Gerard Goggin, University of New South Wales, Sydney

8.

  • Selected Portfolio:
  • UBC 100th anniversary cell phone tour
  • Vancouver Sculpture Biennale cell phone tour
  • Museum of Anthropology multimedia handheld guide
  • Vancouver Opera - Tosca campaign

9. VUEguide at the Museum of Anthropology Gold Award for excellence in cultural interpretation American Association of Museums May 2006 10. Vancouver Sculpture Biennale Cell Phone Tour Gold medal for innovation Canadian eTourism awards November 2007 11. 12. 13. Community-generated media:Tagging sites of interest & retrieving content on mobile and the web 14. 15. 16. 17. UBC Faculty Club looks like just another building 18.

  • UBC 100th anniversary Cell phone tour
  • March 2008 launch
  • Contextualizing content on demand
  • Adding aura to the seemingly ordinary
  • Create your own tour
  • Contribute content on companion website

19. 20.

  • Toolkit:
  • Text (SMS) / Shortcode
  • Voice
  • MMS (Picture &Video Messages)
  • Barcode Scanning
  • Bluetooth (Proximity-based)
  • Web/Mobile cross-platform
  • GPS
  • Interoperability between some of the above

21. Mobile as direct promotional & marketing channel

  • SMS
  • Inbound and outbound text messaging
  • Voting, alerts, opt-in
  • Barcodes
  • Coupons, ticketing

22. Realities & Constraints: (aka Welcome to Canada)

  • Carriers rates among highest in world
  • True LBS (GPS-enabled) limited available
  • No all you can eat data plans
  • No iPhone for you!

23. Your assignment:

  • Form into groups of 3-5
  • Choose from one of the following:
    • Consumer Product
    • Tourism / Destination
    • Corporate Brand
  • Create a framework for a mobile campaign
    • Single or cross-platform
    • Call to action
    • Specify target market
  • Get busy with the flip chart / Prepare to present

24. Media : Movement : Moments Mobile Content Strategy Workshop CCI 2008 Vancouver March 13th, 2008 Leora Kornfeld [email_address]