Social Media South West Disaster Workshop

#SoMeSW

You’ve gone viral! A history of social media disasters �

DISGRUNTLED EMPLOYEES

VIA THE GUARDIAN

DOING IT WRONG

VIA MASHABLE

HASHTAG FAILS

@OccupyWallStNYC!

@OLAASM!

@CaseyJAldridge!@banditelli!

– NYPD Commissioner Bill Bratton

“I kind of welcome the attention… We really broke the numbers yesterday. “Most of the pictures I looked at, they’re old news. They’ve been out there for a long time. “Often times police activities are lawful, but look awful. “Send us your photos, good and bad… I am a strong supporter and advocate of social media.”

#susanalbumparty

#SusanBoyleAlbumParty

SIMPLE MISTAKES

VIA BUZZFEED

CENSORED CENSORED

“We apologise for the inappropriate image we recently shared in a Twitter response. “Our investigation has determined that the image was initially posted to our Twitter feed by another user. We captured the tweet to flag it as inappropriate. Unfortunately the image was inadvertently included in a response to a customer. “We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future.”

– US Airways spokesperson Matt Miller

TURNING IT AROUND

ED BALLS

– Mandy Brown

“Just as your office building needs a fire drill, your communications strategy needs an emergency plan. Every site or service will fail eventually; it’s only a matter of when or how.”

WHAT SHOULD WE DO?

1.  Map out worst-case scenarios, their likelihood, and their impact

2.  Assign roles- who fights fires? Who communicates? Who liaises between the two?

3.  Define a communications protocol. What and when?

4.  Rehearse and refine

#SoMeSW

Thanks! @mikedunn @almostexact @TWBtweets