Socializing Your PR Efforts

Taking advantage of social media to boostyour online public relations efforts

What you can expect todayWhy – being online & in social media is

importantSocial Media Impact – benefits you’ll

realizePR & Social Media Examples – ideas that

workHighlights for your social media PR

presenceTracking your good name – seeing your

ROIResource-Tools-Tips – good stuff

Why?Survey* says:91% of journalists use standard search

engines to perform activities such as research companies, past media coverage and subject matter experts.  

64% use social networks55% use blogs 50% use Wikis

*2008 Journalists Use of Search Survey by TopRank

Why?“There is little question anymore that social

media impacts the news industry. A recent Brodeur study found that 75% of journalists say blogs and other forms of social media help shape editorial coverage.”

PRWeek US, 02/04/08

Social Media ImpactSurvey* says:More than 60% business owners &

employees said they “strongly agreed that overall marketing costs dropped when social media marketing was implemented.”

*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.

Social Media ImpactSurvey* says:“A significant 81% of all marketers indicated

that their social media efforts have generated exposure for their businesses.”

“Exposure” being exposure being SEO, site traffic

*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.

PR & Social MediaMulti-faceted approach• Hosts info• Sends visitors out

PR & Social Media

Easy to see all locations to find Scania Trucking

PR & Social MediaUsing blog platformas newsroom

PR & Social MediaOffering multiple ways to receive YOUR news

PR & Social MediaMaking images freely available for media & SEO

PR & Social MediaMaking images freely available for media & SEO

PR & Social MediaEnhancing your story with video•Embedding•SEO

HighlightsBlog platform as a newsroomNews releasesTestimonialsEvent & other announcementsTrends you see in fundraising, needs of

populations(s) you serveCrisis communicationsEasy for subscribing, sharing & receiving

feedback

HighlightsImage & Video Sharing: Flickr /

YouTubeShow, as well as tellEasily integrated with blogAnother place to be found

Tracking Your Good NameTerms to trackYour organizationKey donors namesTrendsEvents

Resources-Tools-TipsSocial Media MonitoringGoogle Blog Alerts: Google.com/Alerts

Resources-Tools-TipsSocial Media MonitoringTwitter search:

Search.Twitter.com/advanced

Resources-Tools-TipsSocial Media MonitoringTechrigy: Freemium accountSM2.Techrigy.com/main/signup.aspx

Resources-Tools-TipsBadPitchBlog.blogspot.

comgood how-not-to-do

source

Resources-Tools-TipsBlogger.comWordpress.com

Resources-Tools-TipsHelpAReporter.com / HAROFree media inquiriesMostly national

Resources-Tools-TipsDocStoc.comHelps with organic

SEOAssist media &

others with full files access

Some stats: views & downloads

Socializing Your PRSources citedSocial media’s impact still growing (Slide 2;

subscription required)http://www.prweekus.com/pages/Login.aspx?retUrl=/S

ocial-medias-impact-still-growing/article/104780/&PageTypeId=28&ArticleId=104780&accessLevel=2

Improve Public Relations with SEO & Social Media (Slide 3http://www.toprankblog.com/2009/04/improve-pr-seo-s

ocial-media

Social Media Marketing Industry Report; March 2009 (Slides 4 & 5)http://marketingwhitepapers.s3.amazonaws.com/smss0

9/SocialMediaMarketingIndustryReport.pdf

Thank you!Presentation available at:

slideshare.net/MikeDriehorst/presentations

Email:Mike.Driehorst@Diamond-Comms.com Mike.Driehorst@Gmail.com

Twitter: @MikeDriehorstBlog: http://www.MikesPoints.com