Socializing Your PR Efforts-October 2009
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Socializing Your PR Efforts Taking advantage of social media to boost your online public relations efforts
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My presentation about using social media tools to get more out of your online PR and media relations efforts. There's a few slides about why, some examples and how-to, and finish up with resource, tools and tips.
Transcript of Socializing Your PR Efforts-October 2009
Socializing Your PR Efforts
Taking advantage of social media to boostyour online public relations efforts
What you can expect todayWhy – being online & in social media is
importantSocial Media Impact – benefits you’ll
realizePR & Social Media Examples – ideas that
workHighlights for your social media PR
presenceTracking your good name – seeing your
ROIResource-Tools-Tips – good stuff
Why?Survey* says:91% of journalists use standard search
engines to perform activities such as research companies, past media coverage and subject matter experts.
64% use social networks55% use blogs 50% use Wikis
*2008 Journalists Use of Search Survey by TopRank
Why?“There is little question anymore that social
media impacts the news industry. A recent Brodeur study found that 75% of journalists say blogs and other forms of social media help shape editorial coverage.”
PRWeek US, 02/04/08
Social Media ImpactSurvey* says:More than 60% business owners &
employees said they “strongly agreed that overall marketing costs dropped when social media marketing was implemented.”
*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.
Social Media ImpactSurvey* says:“A significant 81% of all marketers indicated
that their social media efforts have generated exposure for their businesses.”
“Exposure” being exposure being SEO, site traffic
*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.
PR & Social MediaMulti-faceted approach• Hosts info• Sends visitors out
PR & Social Media
Easy to see all locations to find Scania Trucking
PR & Social MediaUsing blog platformas newsroom
PR & Social MediaOffering multiple ways to receive YOUR news
PR & Social MediaMaking images freely available for media & SEO
PR & Social MediaMaking images freely available for media & SEO
PR & Social MediaEnhancing your story with video•Embedding•SEO
HighlightsBlog platform as a newsroomNews releasesTestimonialsEvent & other announcementsTrends you see in fundraising, needs of
populations(s) you serveCrisis communicationsEasy for subscribing, sharing & receiving
feedback
HighlightsImage & Video Sharing: Flickr /
YouTubeShow, as well as tellEasily integrated with blogAnother place to be found
Tracking Your Good NameTerms to trackYour organizationKey donors namesTrendsEvents
Resources-Tools-TipsSocial Media MonitoringGoogle Blog Alerts: Google.com/Alerts
Resources-Tools-TipsSocial Media MonitoringTwitter search:
Search.Twitter.com/advanced
Resources-Tools-TipsSocial Media MonitoringTechrigy: Freemium accountSM2.Techrigy.com/main/signup.aspx
Resources-Tools-TipsBadPitchBlog.blogspot.
comgood how-not-to-do
source
Resources-Tools-TipsBlogger.comWordpress.com
Resources-Tools-TipsHelpAReporter.com / HAROFree media inquiriesMostly national
Resources-Tools-TipsDocStoc.comHelps with organic
SEOAssist media &
others with full files access
Some stats: views & downloads
Socializing Your PRSources citedSocial media’s impact still growing (Slide 2;
subscription required)http://www.prweekus.com/pages/Login.aspx?retUrl=/S
ocial-medias-impact-still-growing/article/104780/&PageTypeId=28&ArticleId=104780&accessLevel=2
Improve Public Relations with SEO & Social Media (Slide 3http://www.toprankblog.com/2009/04/improve-pr-seo-s
ocial-media
Social Media Marketing Industry Report; March 2009 (Slides 4 & 5)http://marketingwhitepapers.s3.amazonaws.com/smss0
9/SocialMediaMarketingIndustryReport.pdf
Thank you!Presentation available at:
slideshare.net/MikeDriehorst/presentations
Email:[email protected] [email protected]
Twitter: @MikeDriehorstBlog: http://www.MikesPoints.com
