social4ce social media marketing and communication service offering: - community management - campaign strategy, tactics and management - influencers and PR2.0 - brand e-reputation
Transcript of social4ce social media marketing service offering
1. Social media MARKETING & COMMUNICATION Creating Brand
Engagement social4ce 2013 www.social4ce.com
2. Social media is changing the way brands should communicate
The priority is to rethink your connection to your customers,
partners, suppliers and prospects, to strive for a two-way
communication and therefore to build relationships with them.
social4ce 2013 www.social4ce.com
3. A shift must be operated in marketing decisions BRAND
CUSTOMER CENTRIC CENTRIC Customers you dont have Customer Value
Customers you do have matter the most matter the most You are
guided by what You are guided by what your everyone say is trendy
Proposition client data say is needed You think of something you
You think of something you could offer Insights should offer You
look for the coolest/ You look for what is the most cheapest/
newest Media Channels effective for each customer Your objective is
to Sell, Sell, Your objective is to Sell and than say Youre Voice
Recommend, invite, help welcome and than say Thank you Instead of
regular statements about how good your product is, your consumers
today seek to be engaged and have meaningful interactions with you.
social4ce 2013 www.social4ce.com
4. You want to know HOW? social4ce 2013 www.social4ce.com
5. Social media is all about interaction It is an online
ongoing conversation social4ce 2013 www.social4ce.com
6. YOU NEED TO Provide a unique experience Listen and recognize
Engage contributions with your audience social4ce 2013
www.social4ce.com
7. You are Head of Communications You want to learn what is
being said about your company online. You want to create and manage
your companys visibility and your communities on social media.
social4ce 2013 www.social4ce.com
8. You are Head of Marketing You want to integrate social media
campaigns to your global marketing strategy. You want to engage
with your customers through social media. social4ce 2013
www.social4ce.com
9. You are Head of Yourself Youre an entrepreneur or a small
business owner, you know nothing about social media and you need
help to create visibility and present your products to a wide
audience with a limited budget. social4ce 2013
www.social4ce.com
10. Our Social Media Marketing Pack is the solution for you
Establish, develop or optimize your presence on social media:
Facebook, Twitter, Blog, Pinterest, Youtube, Linkedin, Instagram
Identify and analyze issues, patterns and trends in customer
requests COMMUNITY Serve as the initial point of contact for
inbound requests on Facebook MANAGEMENT and Twitter Respond to
customers requests and participate to their conversations Create
content in line with your brands identity and tone of voice
Identify and engage with influencers from your industry Create
viral and engaging campaigns on social media through contests,
polls, social gaming INTEGRATING SOCIAL MEDIA Develop and integrate
Facebook applications IN YOUR SOCIAL MEDIA Draw your Social Media
Advertising Plan: Facebook Ads, Sponsored MARKETING AND CAMPAIGNS
Tweets, Sponsored blog posts Integrate social networks buttons and
APIs on your companys website COMMUNICATION STRATEGIES Optimize
your content for Search Engine Optimization (SEO) Capture valuable
insights and data from your fan base How to create an efficient and
Monitor and analyze social media conversations about your brands,
coherent presence on social products and services media (starting @
$1,500/mo) Report overall trends, insights and topics ONLINE BRAND
Analyze sentiment and raise negative signals REPUTATION Identify
online advocates, map online communities as well as online
influencers in your industry Tackle any possible crisis
communications Suggest appropriate strategy to be implemented
Establish solid relationships with influencers that matter to your
brand thanks to a customized approach (events, one of a kind
dedicated experience, VIP invitations etc) You want to know more
about our ONLINE PR AND Create online visibility whenever you have
an important corporate announcement to make(new product launch, new
CSR or other services? INFLUENCE communication campaign etc)
http://slideshare.net/social4ce Adapt to the use of web2.0 tools
for all your communications (social press release, media relations
with journalists via Twitter etc) social4ce 2013
www.social4ce.com
11. Get in touch with us Monica Karam Partner & Social
Media Strategist linkedin.com/in/monicakhabbaz +961 3 91 12 00
monica.k@social4ce.com facebook.com/social4ce Karine Jazra
Communication & Marketing Manager @social4ce
linkedin.com/in/karinejazra +961 71 08 74 18 karine.j@social4ce.com
social4ce.com/blog Fadi Fakih scoop.it/social4ce Social Media
Consultant & Strategist lb.linkedin.com/in/fadifakih +961 3 22
25 33 slideshare.net/social4ce fadi.f@social4ce.com social4ce is a
trademark of MEDIABIZ MENA LTD a Lebanese Limited company
registered in Beirut No. 1014924 with main oces in Badaro Main
Street, Nadim Kmeir Building, Beirut www.social4ce.com other oces
in Paris, Jeddah, Riyadh social4ce 2013 www.social4ce.com