social4ce social media marketing service offering
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© social4ce 2013 www.social4ce.com Social media MARKETING & COMMUNICATION Creating Brand Engagement © social4ce 2013 www.social4ce.com
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social4ce social media marketing and communication service offering: - community management - campaign strategy, tactics and management - influencers and PR2.0 - brand e-reputation
Transcript of social4ce social media marketing service offering
- 1. Social media MARKETING & COMMUNICATION Creating Brand Engagement social4ce 2013 www.social4ce.com
- 2. Social media is changing the way brands should communicate The priority is to rethink your connection to your customers, partners, suppliers and prospects, to strive for a two-way communication and therefore to build relationships with them. social4ce 2013 www.social4ce.com
- 3. A shift must be operated in marketing decisions BRAND CUSTOMER CENTRIC CENTRIC Customers you dont have Customer Value Customers you do have matter the most matter the most You are guided by what You are guided by what your everyone say is trendy Proposition client data say is needed You think of something you You think of something you could offer Insights should offer You look for the coolest/ You look for what is the most cheapest/ newest Media Channels effective for each customer Your objective is to Sell, Sell, Your objective is to Sell and than say Youre Voice Recommend, invite, help welcome and than say Thank you Instead of regular statements about how good your product is, your consumers today seek to be engaged and have meaningful interactions with you. social4ce 2013 www.social4ce.com
- 4. You want to know HOW? social4ce 2013 www.social4ce.com
- 5. Social media is all about interaction It is an online ongoing conversation social4ce 2013 www.social4ce.com
- 6. YOU NEED TO Provide a unique experience Listen and recognize Engage contributions with your audience social4ce 2013 www.social4ce.com
- 7. You are Head of Communications You want to learn what is being said about your company online. You want to create and manage your companys visibility and your communities on social media. social4ce 2013 www.social4ce.com
- 8. You are Head of Marketing You want to integrate social media campaigns to your global marketing strategy. You want to engage with your customers through social media. social4ce 2013 www.social4ce.com
- 9. You are Head of Yourself Youre an entrepreneur or a small business owner, you know nothing about social media and you need help to create visibility and present your products to a wide audience with a limited budget. social4ce 2013 www.social4ce.com
- 10. Our Social Media Marketing Pack is the solution for you Establish, develop or optimize your presence on social media: Facebook, Twitter, Blog, Pinterest, Youtube, Linkedin, Instagram Identify and analyze issues, patterns and trends in customer requests COMMUNITY Serve as the initial point of contact for inbound requests on Facebook MANAGEMENT and Twitter Respond to customers requests and participate to their conversations Create content in line with your brands identity and tone of voice Identify and engage with influencers from your industry Create viral and engaging campaigns on social media through contests, polls, social gaming INTEGRATING SOCIAL MEDIA Develop and integrate Facebook applications IN YOUR SOCIAL MEDIA Draw your Social Media Advertising Plan: Facebook Ads, Sponsored MARKETING AND CAMPAIGNS Tweets, Sponsored blog posts Integrate social networks buttons and APIs on your companys website COMMUNICATION STRATEGIES Optimize your content for Search Engine Optimization (SEO) Capture valuable insights and data from your fan base How to create an efficient and Monitor and analyze social media conversations about your brands, coherent presence on social products and services media (starting @ $1,500/mo) Report overall trends, insights and topics ONLINE BRAND Analyze sentiment and raise negative signals REPUTATION Identify online advocates, map online communities as well as online influencers in your industry Tackle any possible crisis communications Suggest appropriate strategy to be implemented Establish solid relationships with influencers that matter to your brand thanks to a customized approach (events, one of a kind dedicated experience, VIP invitations etc) You want to know more about our ONLINE PR AND Create online visibility whenever you have an important corporate announcement to make(new product launch, new CSR or other services? INFLUENCE communication campaign etc) http://slideshare.net/social4ce Adapt to the use of web2.0 tools for all your communications (social press release, media relations with journalists via Twitter etc) social4ce 2013 www.social4ce.com
- 11. Get in touch with us Monica Karam Partner & Social Media Strategist linkedin.com/in/monicakhabbaz +961 3 91 12 00 [email protected] facebook.com/social4ce Karine Jazra Communication & Marketing Manager @social4ce linkedin.com/in/karinejazra +961 71 08 74 18 [email protected] social4ce.com/blog Fadi Fakih scoop.it/social4ce Social Media Consultant & Strategist lb.linkedin.com/in/fadifakih +961 3 22 25 33 slideshare.net/social4ce [email protected] social4ce is a trademark of MEDIABIZ MENA LTD a Lebanese Limited company registered in Beirut No. 1014924 with main oces in Badaro Main Street, Nadim Kmeir Building, Beirut www.social4ce.com other oces in Paris, Jeddah, Riyadh social4ce 2013 www.social4ce.com
