> 800 million

Source: http://www.facebook.com, http://www.twitter.com

> 100 million

People are social, marketers are social

Social is active

Source: http://blog.nielsen.com/nielsenwire/social/

Time spent turns into opportunity

Billions of minutes (May 2011)

Activities / MinuteX

Activity will become the new currency

They are wealthy, educated, families

They are hard-to-reach

They are a distribution channel (and mobile)

Brands have a new way to connect

Be social Fan page + Blog + Twitter

Be around activity on platform Facebook ads + Twitter + Media

Be in the activity ?

Positives and negatives of your existing tools

FAN PAGE:

+ –• Post in the newsfeed• Collects remarketing list• Customer feedback loop

• Need to drive fans (real fans)

ADS:

+ –• Highly targeted (age, sex, location, interests)

• Ads don’t perform• CTR = 0.05?• Not engaging

You probably have the page and twitter

A new page is coming to support activity

TIMELINE:

Photos

Stories

Apps

ACTIVITYSource: http://mashable.com/

Some other examples

Source: http://mashable.com/

Promotion is a huge component

CRM

Ads

+

Ad opportunities are changing based on focus

Attention!

Audience

TARGET ACTIVITIESUnlock this audience through normalized activities

New, rich ad formats delivered on actions

Option to brand activities for deeper engagement

Performing activities launches Activity Ads

Ads are styled & positioned on the page to enhance user experience

These new ad formats perform better

Source: appssavvy Social Activity Index, March 2011

Medium Industry Benchmark

appssavvy Activity Ads 5.5% Engagement Rate

Display 0.1% Click Through Rate

Rich Media 2.9% Interaction Rate

appssavvy Social Activity Index:Equivalent Display Impressions (EDI)

Paid Search

Social Activity

Rich Media

Display

Ads are similar to microsites (clear calls-to-action)

Activity ads yield earned media through connections

AMEX using activity

AMEX using activity

AMEX using activity

Clickthrough Rate

63x benchmarks

Conversion Rate

4x benchmarks

Source: adtivity platform Q3 2011, MediaMind via eMarketer Total Access

A Case Study: Activity for FInancial Services

Ultimately, activity is the future of social

Active presence

Active ad delivery

Active users

+

+

Thank you!

Robert Victor

Chief Marketing Officer

E: robert@appssavvy.com

T: @appssavvy