Post on 01-Nov-2014
description
Toby Daniels, Co-founder & CEO, Crowdcentric &Founder of Social Media Week@tobyd
“Las redes sociales desde un enfoque internacional”
Overview of Talk
• About Crowdcentric• About Social Media Week• Many-to-Many Communications• World Map of Social Networking
– Facebook Usage Statistics– Facebook Global Reach
• Global movements• Emerging Business Strategies• Three Working Practices
© Crowdcentric 2010:
© Crowdcentric 2010
“Crowdcentric’s mission is to help people, brands, companies, not-for-profits and governments around the world establish deeper and more valuable relationships through open collaboration and social communication.”
A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2010
11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions
FEB 2010• London• Berlin• New York• Toronto• São Paulo• San Francisco
SEPT 2010• Los Angeles• Buenos Aires• Mexico City• Bogotá• Milan
A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2011
20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions
SEPT 2011*• Los Angeles • Milan • Mexico City• Bogotá• Buenos Aires• Berlin • Barcelona• Santiago• Miami• Chicago• Sydney• Shanghai
* Forecasted
FEB 2011• New York• London• Toronto• San Francisco• São Paulo • Paris• Rome• Hong Kong • Istanbul*• Rio de Janeiro*
* TBC
ONE-TO-ONE ONE-TO-MANY MANY-TO-MANY
© Crowdcentric 2010
© Crowdcentric 2010
© Crowdcentric 2010
111 out of 131 countries analyzed Facebook is the market leader.
© Crowdcentric 2010
A Shifting Global Landscape• Facebook has almost colonized Europe and it’s extending its domination with more than 500 millions users• QQ, leader in China, was the largest social network in the world until Facebook began dominating• MySpace has lost its leadership everywhere (except in Guam)• V Kontakte is the most popular in Russian territories • Orkut is strong in India and Brazil• Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania• Odnoklassniki is strong in some former territories of the Soviet Union• Maktoob is the most important Arab community/portal
© Crowdcentric 2010
Facebook Usage Stats• There are over 900 million objects that people interact with (pages, groups, events)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.Source Facebook.com November 2010
© Crowdcentric 2010
Facebook’s Global Reach• More than 70 translations available• About 70% of Facebook users are outside the United States• Over 300,000 users helped translate the site through the translations application• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Source: Facebook.com November 2011
© Crowdcentric 2010
and…..
© Crowdcentric 2010
© Crowdcentric 2010
What does this mean?
© Crowdcentric 2010
1. We are more connected than ever before….
© Crowdcentric 2010
“The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky
Internet Mapping ProjectBill Cheswick
© Crowdcentric 2010
2. Faster information sharing….
© Crowdcentric 2010
© Crowdcentric 2010
3. Everybody is an influencer….
© Crowdcentric 2010
“If you were a citizen of the world twenty or more years ago, and you had something to say in public, that you wanted to share publicly, that you wanted others to know you were thinking, you couldn’t. Period.”
Clay ShirkyAuthor, The Cognitive Surplus
© Crowdcentric 2010
How is this enabling global movements?
3.28.2009
10.16.2009
06.10.2010
© Crowdcentric 2010
How is this shaping business strategy?
© Crowdcentric 2010
Ten tech-enabled business trends to watch:Source: https://www.mckinseyquarterly.com
Trend 1: Distributed cocreation moves into the mainstreamTrend 2: Making the network the organizationTrend 3: Collaboration at scaleTrend 4: The growing ‘Internet of Things’Trend 5: Experimentation and big dataTrend 6: Wiring for a sustainable worldTrend 7: Imagining anything as a serviceTrend 8: The age of the multisided business modelTrend 9: Innovating from the bottom of the pyramidTrend 10: Producing public good on the grid
© Crowdcentric 2010
Ten tech-enabled business trends to watch:Source: https://www.mckinseyquarterly.com
Trend 1: Distributed cocreation moves into the mainstreamTrend 2: Making the network the organizationTrend 3: Collaboration at scaleTrend 4: The growing ‘Internet of Things’Trend 5: Experimentation and big dataTrend 6: Wiring for a sustainable worldTrend 7: Imagining anything as a serviceTrend 8: The age of the multisided business modelTrend 9: Innovating from the bottom of the pyramidTrend 10: Producing public good on the grid
Distributed Co-Creation
© Crowdcentric 2010
Distributed Co-CreationDefinition:Ability to organize communities of Web participants to develop, market, and support products and services.
How we do it:
• 30 Global Advisory Board Members• 250 Local Advisory Board Members• 500 Event Partners• 1,000 Speakers• 20,0000 participants
Making the Network the Organization
© Crowdcentric 2010
Making the Network the OrganizationDefinition:Building and managing flexible networks that extend across internal and often even external borders, thereby enabling you to tap into a world of talent.
How do we do it?• Open architectures• Open source guidelines• Small core teams & buddy systems• Flat and distributed hierarchy
Collaboration at Scale
© Crowdcentric 2010
Collaboration at ScaleDefinition:The adoption of collaboration technologies and principles with a focus on improving teams efficiency and effectiveness.
How we do it:
Summary
• Many-to-many communications changes how we as a society communicate• Social networks are growing, but Facebook is fast becoming the dominant platform globally• We are more connected, information disseminates faster and we are all influencers• Global collaboration is real and happening• Business strategies are evolving allowing co-creation and collaboration at scale .
Toby Daniels, Co-founder & CEO, Crowdcentric@tobyd
Gracias!