Social Networking from a Global Perspective: PdF Latin America

Toby Daniels, Co-founder & CEO, Crowdcentric &Founder of Social Media Week@tobyd

“Las redes sociales desde un enfoque internacional”

Overview of Talk

• About Crowdcentric• About Social Media Week• Many-to-Many Communications• World Map of Social Networking

– Facebook Usage Statistics– Facebook Global Reach

• Global movements• Emerging Business Strategies• Three Working Practices

© Crowdcentric 2010:

© Crowdcentric 2010

“Crowdcentric’s mission is to help people, brands, companies, not-for-profits and governments around the world establish deeper and more valuable relationships through open collaboration and social communication.”

A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2010

11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions

FEB 2010• London• Berlin• New York• Toronto• São Paulo• San Francisco

SEPT 2010• Los Angeles• Buenos Aires• Mexico City• Bogotá• Milan

A Global Platform for Conversation, Connection & Collaboration: Social Media Week 2011

20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions

SEPT 2011*• Los Angeles • Milan • Mexico City• Bogotá• Buenos Aires• Berlin • Barcelona• Santiago• Miami• Chicago• Sydney• Shanghai

* Forecasted

FEB 2011• New York• London• Toronto• San Francisco• São Paulo • Paris• Rome• Hong Kong • Istanbul*• Rio de Janeiro*

* TBC

ONE-TO-ONE ONE-TO-MANY MANY-TO-MANY



111 out of 131 countries analyzed Facebook is the market leader.


A Shifting Global Landscape• Facebook has almost colonized Europe and it’s extending its domination with more than 500 millions users• QQ, leader in China, was the largest social network in the world until Facebook began dominating• MySpace has lost its leadership everywhere (except in Guam)• V Kontakte is the most popular in Russian territories • Orkut is strong in India and Brazil• Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania• Odnoklassniki is strong in some former territories of the Soviet Union• Maktoob is the most important Arab community/portal


Facebook Usage Stats• There are over 900 million objects that people interact with (pages, groups, events)• Average user is connected to 80 community pages, groups and events• Average user creates 90 pieces of content each month• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.Source Facebook.com November 2010


Facebook’s Global Reach• More than 70 translations available• About 70% of Facebook users are outside the United States• Over 300,000 users helped translate the site through the translations application• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Source: Facebook.com November 2011


and…..


What does this mean?


1. We are more connected than ever before….


“The moment we're living through, is the largest increase in expressive capability in human history.” Clay Shirky

Internet Mapping ProjectBill Cheswick


2. Faster information sharing….


3. Everybody is an influencer….


“If you were a citizen of the world twenty or more years ago, and you had something to say in public, that you wanted to share publicly, that you wanted others to know you were thinking, you couldn’t. Period.”

Clay ShirkyAuthor, The Cognitive Surplus


How is this enabling global movements?

3.28.2009

10.16.2009

06.10.2010


How is this shaping business strategy?


Ten tech-enabled business trends to watch:Source: https://www.mckinseyquarterly.com

Trend 1: Distributed cocreation moves into the mainstreamTrend 2: Making the network the organizationTrend 3: Collaboration at scaleTrend 4: The growing ‘Internet of Things’Trend 5: Experimentation and big dataTrend 6: Wiring for a sustainable worldTrend 7: Imagining anything as a serviceTrend 8: The age of the multisided business modelTrend 9: Innovating from the bottom of the pyramidTrend 10: Producing public good on the grid

https://www.mckinseyquarterly.com/

Distributed Co-Creation


Distributed Co-CreationDefinition:Ability to organize communities of Web participants to develop, market, and support products and services.

How we do it:

• 30 Global Advisory Board Members• 250 Local Advisory Board Members• 500 Event Partners• 1,000 Speakers• 20,0000 participants

Making the Network the Organization


Making the Network the OrganizationDefinition:Building and managing flexible networks that extend across internal and often even external borders, thereby enabling you to tap into a world of talent.

How do we do it?• Open architectures• Open source guidelines• Small core teams & buddy systems• Flat and distributed hierarchy

Collaboration at Scale


Collaboration at ScaleDefinition:The adoption of collaboration technologies and principles with a focus on improving teams efficiency and effectiveness.

How we do it:

Summary

• Many-to-many communications changes how we as a society communicate• Social networks are growing, but Facebook is fast becoming the dominant platform globally• We are more connected, information disseminates faster and we are all influencers• Global collaboration is real and happening• Business strategies are evolving allowing co-creation and collaboration at scale .

Toby Daniels, Co-founder & CEO, Crowdcentric@tobyd

Gracias!

Social Networking from a Global Perspective: PdF Latin America

Business

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