Social Networking and

Health Educationa HEDIR webinar

by Jody Early, Ph.D., M.S., CHES

Learning Objectives

• Define social networking.

• Discuss current research and statistics relating to social networking.

• Compare and contrast different types of social media used in social networking.

• Describe how social networking is relevant to health education.

• Suggest strategies for integrating social networking into the health education classroom and the field.

What is Social

Networking?*

*And why is it important?

DefinitionThe practice of expanding social

and/or professional relationships

through electronic media. (Voelkel, 2010)

Social Media:The platform you use to communicate

and collaborate online such as

Facebook or Twitter.

Social Networking:

What you DO with social media!

Following the events in Haiti on Youtube(CBS News.com, 2010)

Dr. Early’s dog, Riot, even makes use of social media!

Social Networking: Past vs. Present

Past Present

Evolution of Social Media and

Social Networking

The Internet EVOLVES…

From Web 1.0, to Web 2.0, and on to Web 3.0…..

Web 2.0 = movement away from static web pages

to dynamic and shareable content

• INTERACTIVE

Web 2.0

•“It is….made BY and FOR

the people….”

•(Hanson et al., 2008)

•Web 2.0 (and social networking) “has the potential to establish and empower

larger communities of users than traditional media.”

•“….it can become another useful health communication tool to support empowerment

and social change.”

Source: •Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).

Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.

Web 3.0

“The Semantic Web”: Application and

information sharing across platforms.

Is Social

Networking a

Fad or a

Permanent

Fixture or our

global society?

Facts about Social Networking

“Social networking has become a fundamental part of the global online experience.”

John Burbank, CEO of Nielson Online

•Two-thirds of the world’s internet population visit social networking or blogging sites.

•Social networking accounts for 17% of all internet time (up 7% from 2008).

(Nielson, 2009)

“….that percentage is likely to grow as time spent on

social network and blogging sites is growing more

than three times the rate of overall internet growth.”

Source: Social networking’s new global footprint. (March 9, 2009). Nielsen Wire. Retrieved from

http://blog.nielson.com/nielsenwire/global/social-networking-new-global-footprint/

Consider These Facts:•By 2010, Gen Y will outnumber Baby Boomers.•96% of these Gen Y’s who are online have joined a social networking site•Social Networking has overtaken porn as the number one activity on the web!•One in eight couples married in the U.S. last year met via social media.•Years to reach 50 million users:

--Radio = 38 years--TV = 13 years--Internet = 4 years--Ipod = 3 years--Facebook (social media) reached 100 million in less than 9 months--Ipod applications hit over 1 billion in 9 months

•If Facebook were a country, it would be the 4th largest countryin the world.

(Source: Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers).

Fastest Growing Sector of Social

Networkers: WomenThe Power of Social Networking

For Women Research Study was

conducted by female-oriented

social networking site

ShesConnected:

Participants in the survey (n =

749) were recruited through

several social networks and were

encouraged to share it with

friends.

73% reported logging in daily and

59% reported visiting multiple

social networking sites multiple

times per day.

Average time spent on the internet

per day in the U.S. = 27.3 minutes

Social networking is about 1/3 of

time spent, at 9-11 minutes per visit

(Nielson, 2009)

Implications for Health

Education?

Social Networking is an important tool

for disseminating health education!

--Share information quickly

--Reach global audience (millions)

--Create tailored messages

--Keep individuals connected

How many of you participating in this

webcast already subscribe to at least one

social networking site? More than one?

Audience Poll

*So how do I

become part of a

social network?

*Where do I need to

be online?

*How do I do it?

Social

Networking Sites

Every Health

Educator Should

Know About

Popular Social Media

for Social Networking• Blogs: Blogger, LiveJournal, Open Diary, TypePad,

WordPress, Xanga

• Micro-blogging : Twitter, Tumblr, Posterous

• Social networking: Facebook, Myspace, LinkedIn, Bebo, Facebook, Ning

• Social Bookmarking: Delicious, StumbleUpon, Google Reader, CiteULike

• Social news: Digg, Mixx, Reddit, NowPublic

• Photography and art sharing: Flickr, Photobucket, Picasa, SmugMug, Zooomr; Snapfish

• Video sharing: YouTube, Teachertube; Vimeo

• Livecasting: Ustream.tv, Justin.tv, Vcast Live; Stickam, Skype

• Music and audio sharing:, Audiofarm; Rhapsody; ITunes, Odeo; Airfoil

• Wikis: Wikipedia; PBWiki; Google docs; Twiki (for enterprise)

The Main Players

Face

bo

ok •HISTORY:

•Started by students at Harvard

•Initially only open to users with a .edu email domain

•Over 200 million users

•FUNCTIONALITY

•Email for Registration

•Personalization:

•Upload photos, videos

•Connect with various networks, groups

•Marketplace

•Friends

•PRIVACY SETTINGS

MyS

pac

e • HISTORY:

• Open to everyone

• Large number of teens

• Negative media coverage

• Emphasis on entertainment now dominates

• FUNCTIONALITY

• Email for Registration

• Personalization:

• Background

• Upload photos, videos

• Connect with various networks, groups

• Marketplace

• Friends

• PRIVACY SETTINGS

Lin

ked

In • HISTORY:

• Started in 2003

• Professional networking focus

• Over 43 million members

• FUNCTIONALITY

• Email for Registration

• Single Profile Photo

• Online Resume

• Work History

• Recommendations

• Networking

• Groups

• Job Listings

• Paid Option

• Connections

• PRIVACY SETTINGS

“Facebook is

like a high

school

reunion 24

hours a day,

7 days a

week.”(Voelkel, 2009)

Supposedly casual, but you

want to look your best.

Unique Visitor Counts

27

1,196

1,308

1,679

1,949

3,768

4,529

5,712

5,932

57,054

111,888

Orkut

Multiply

BlackPlanet

Friendster

MyYearbook

Hi5

TAGGED

Bebo

MySpace

Facebook

Total Unique Visitors (000)

76

147

187

327

490

520

606

1,070

11,733

37,679

Multiply

Friendster

BlackPlanet

Orkut

Bebo

Hi5

MyYearbook

TAGGED

MySpace

Facebook

Average Daily Visitors (000)

Higher daily than monthly ranking =

more engaged

Source: Nielson, December 2009

Facebook Dominates Social Media

T

http://www.facebook.com/#!/help

http://www.facebook.com

FacebookPersonal Page

Personal

FacebookNon-Profit

FacebookNon-Profit

Facebook Academic

http://www.facebook.com/businessClick the Pages link.

Facebook Advocacy Advocacy

Facebook

for Research?

How many out there subscribe to

Facebook?

How many of your academic programs

have a Facebook page?

Audience Poll

LinkedIn is

the Navy

Blue suit of

social

networking

Professional.

http://www.linkedin.com

http://learn.linkedin.com

“Twitter is like

eavesdropping

on people who

interest you…

But everything you say is

broadcast on a loudspeaker.” (Voelkel, 2009)

http://www.twitter.com

http://twitter.com/help/start

Twitter

is for Personal and Professional Use

Twitter is also for Professional Organizations, Academia, Business, etc.

is Communal

http://www.ning.com

Ning is like creating your

own world……

Health Education

…and inhabiting it with people who have the same interests.

Allows you to create customized social networking site:

Public or Private

You determine the functionality (discussion boards, wall posts, video, or photos or leave comments).

Good for classes, families, niche groups that want their own site for networking

Examples: AAHE Ning, Global Health Ning; WaldenNing

Video site for viewing of user generated content

You can find just about anything on YouTube

Public or Private

Organizations, education and businesses use YouTube

http://www.youtube.com

Teacher Tube

Like YouTube but for educators.

http://www.teachertube.com

Flickr is like creating a virtual

photo or digital video album

……and sharing it with the world…..

Academia.edu is like a

show and tell

……..for Higher Education

Academia.edu

What do they

have in

common?All three are about

relationships.

Why join the conversation?

“We are doing the profession a disservice

by not preparing our students to use the

wide range of technologies. We are putting

our graduates at risk at being unprepared to survive the workplace.”

(Kittleson, 2009, p. 314)

Because Mark Says So!

The latest Nielson

(2009) data

shows that most

youth and young

adults are

already

communicating

on social

networks.

….and so are a

lot of their

parents and

grandparents.*

* The fastest growing demographic of

Facebook users is women age 34-64.

And so are their

grandchildren

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/11/Social_Chart4.gif

Social Network

to…Network

Collaborate

Share information

Learn

Get and give feedback

Recruit

Find a Job

Advocate/raise awareness

Fundraise

and lots more.

Social Networking

and Haiti

Strategies for Health Education

• Course blogs or Nings

• Group wikis on various health topics

• Design podcasts for health education

• Critique video or upload video on Teachertube and Youtube

• Create live webcasts for the field or your department

• Dialogue and debate other health education students around the world

• Twitter to generate announcements or send reminders

• Text messages for health education

• Provide training for students or those in the field

• And so much many more possibilities!

Pitfalls of

Social Media• What is posted on the

internet, stays on the internet

• Cyber-stalking/harassment,

predators

• You could lose your job!

• Your child could get

suspended, expelled or lose a

scholarship!

• Theft

• Computer viruses

12 Ways to Protect Yourself

Online

• 1. Make sure your operating system's

automatic updates and firewall are turned

on.

• 2. Use security programs including anti-

virus and anti-spyware software, and

subscribe to security updates.

• 3. Run a full system scan at least once a

month.

• 4. Don't open attachments or click on links

in e-mails from people you don't know.

• .

12 Ways to Protect Yourself

Online

• 5. Don’t befriend people you don’t know

in social networking sites.

• 6. Don’t share too much personal

information (full name, address, work,

etc.)

• 7. Use passwords with at least eight

characters and numbers and symbols,

and change them regularly.

12 Ways to Protect Yourself

Online (cont’d.)• 8. Access the Internet through a router - it creates an implicit

firewall for you, so bots can't reach your machine directly.

• 9. Don't use the same password for every account - and use more complex passwords for "important" transactions, such as with your bank.

• 10. Don't connect to the Internet using a wireless connection without a password.

• 11. Don't send sensitive information to a Web site that does not begin with "https," which means it's secured.

• 12. When you receive an e-mail, think about whether it's reallyfrom the purported sender, rather than an impostor, before taking action.

CHES Credit Activity

Choose ONE of the following

• #1. Create a 1-page communication plan for a health education activity that involves social

networking and multiple types of social media.

– Describe the health education activity and purpose

– Describe the intended audience

– List activity goals and objectives

– List the strategies/methods used for health education

delivery

– Explain how social media and social networking will be

used

– Provide a rationale for your choice of social media

CHES Credit Activity Option 2: Contest Entry

• #2. Participate in our Social Media and Health Education Contest! As an individual or group, submit an example of how you, your group, or your academic program has used social media in health education. Provide us with an example (screen shots, hyperlinks or video) as well as a 1-page written summary. Entry information will be posted on the HEDIR Blog, HEDIR Facebook page, and AAHE Facebook page and Ning.

• Contest will begin: April 1 – November 1, 2010.

• Nominees selected by expert panel.

• Finalists showcased on the HEDIR Blog.

• HEDIR Blog subscribers will vote for the winner!

• Prize = $500 and spotlight at the HEDIR Technology forum in 2011 as well as on the HEDIR Blog.

• Contact Dr. Jody Early at Jody.Early@waldenu.edu for more information

Questions?

• Jody’s contact information:

• Jody.Early@Waldenu.edu

Special Thanks To:

Micki Voelkel for his permission to use

several images (and metaphors)Dr. Voeklel’s contact info:

Center for Business and Professional Development

University of Arkansas-Fort Smith

mvoelkel@uafortsmith.edu

References

• A Pocket Guide to Social Media and Teens. (11/2/2009). Nielsonwire. Retrieved Feb. 19, 2010 from http://blog.nielsen.com/nielsenwire/2009/11/?cat=4284

• CBS News. Social Networking in Haiti Updates World. (Jan. 14, 2010). Retrieved Feb. 10 from http://www.cbsnews.com/stories/2010/01/14/earlyshow/leisure/gamesgadgetsgizmos/main6096483.shtml

• Global Faces and Networked Places: A Nielsen Report on Social Networking’s New Global Footprint. (March 2009). The Nielson Company.

• Grunwald & Associates. (n.d.) Kids social network study. Retrieved Feb. 18, 2010 from: http://grunwald.com/surveys/sn/index.php

• Hanson, C.H., Thackeray, R., Barnes, M., Neiger, B., & McIntyre, E. (2008).

Integrating Web 2.0 in Health Education Preparation and Practice. American Journal of Health Education. Vol 39(3), pp. 157-164.

Kittleson, M.J. (2009). The future of technology in health education: Challenging the traditional delivery dogma. American Journal of Health Education. Vol. 40(6), pp. 313.

Prescott, L. (2009). Social Networking by the Numbers. Retrieved online Feb. 10, 2010 at http://www.research-write.com

Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. New York: John Wiley Publishers.

• Ten Ways to Protect Yourself Online. (11/12/2007). Silicon Valley News. Retrieved Feb. 19, 2010 from http://www.siliconvalley.com/ci_7428024

• Voekel, M. (2010). Social Networking 101. Retrieved online Feb. 10, 2010 at http://www.slideshare.com (some images and slides used with written permission)