Social media wertz

Post on 20-Jan-2015

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This presentation is for the Kraft Intern Presentaitons. My topic is "Social Media: Transforming Our Business",

Transcript of Social media wertz

Intern Presentation:Social Media Transforming Our Business

By: Erinn Wertz

Social Media: Making Connections

2

Connecting Our Teams

Kraft Chatter Application

Overview of Kraft Chatter

4

Idea Generation: Survey Results

Idea Generation: Survey Results

How It Will Work

7

How It Will Work

8

How It Will Work

9

How It Will Work

10

What will Kraft Gain?

11

Results:

12

What Are Alternatives?

Connecting to Consumers

QR Codes

14

What are QR Codes?

• Originated in Japan by Denso Wave of Toyota

• 2D version of the normal bar code

• Used with mobile bar code scanners

• Endless possibilities

• Drives traffic to social media sites

15

How It Works

Idea Generation: QR Codes on POS

16

Idea Generation: QR Codes on POS

17

Idea Generation: QR Codes on POS

18

How it will work:

19

How it will work:

20

How it will work:

21

Continue?

YesYes NoNo

How it will work:

22

How it will work:

23

How it will work:

24

What Kraft will gain?

25

Kraft Values

26

Measureing ROI

27

What the competitors are doing

28

Overview: Transforming Kraft

29

Questions?

30