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Maria Ogneva, Director of Social MediaBiz360

Social Media Week Buzz Report

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Buzzing Around The World

SMW occurred in 6 cities concurrently andworldwide. NYC and SF were responsible forclose to 75% of all social media mentions.

Coverage = numberof mentions

Sao Paolo performedthe best of non-U.S.cities. Brazil is an upand coming tech hub.

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East Coast vs. West Coast

Impact = # of people whoread these articles

While NYC and SF had the largest share ofcoverage, NYC blew everyone away inimpact, because the story got picked up bypress releases and major blogs likeHuffington Post

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Which Day Was Most Buzz-Worthy For SMW Global?

What caused these spikes in buzz? Letʼsdo a deep dive by city.

Global SMW got the mostbuzz on Monday andWednesday

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San Francisco Was Abuzz With Social Media Camp

NYC was even-keel all week,while SF drove buzz on 2/1 withSocial Media Camp.

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Feeling That Sentiment For SMW Global

Positive sentimentsoars for SMWGlobal

But how do people feel about individual citySocial Media Weeks?

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People Loved SMW NYC

Mondayrocked…

… And so didThursday andFriday

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In SF, People Loved SM Camp & “Geo Loco”

Social Media Camp “Geo Loco” PanelEvent & Afterparty

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Where Did People Talk About SMW Global?

Tweet tweet

For SMW Global, most of the actionhappened in microblogs, aka Twitter,and blogs

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NYC Was Tweeting Up A Storm

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And So Was San Francisco

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Sao Paolo Went “Tweet Tweet”, In Portuguese Of Course

And so did Berlin, Londonand Toronto

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What Exactly Did They Say About SMW Global?

It was livetweetedand livestreamed

Panels werepopular

Schedules andevents wereimportant too

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What Did They Talk About In SF?

Mashable & SMCclosing party

The organizers

Shoutout to thesponsors

This here Biz360report!

GeoLoco event

Panel at CitizenSpace

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What Did They Talk About in NYC?

Panels & events

NY Tech Meetup

Events were livestreamed

Marshall SponderʼsReports on SMMonitoring

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Let’s Try That in Portuguese…

“Social Media” inPortuguese

“Brazilian Social Media”in Portuguese

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Who Blogged Obsessively About SMW?

These sitesmentioned SocialMedia Week morethan anyone.

# of times they Mentioned SMW

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Introducing: The Buzz Creators!

These bloggersand tweeps talkedabout socialmedia week morethan anyone.

# of times they Mentioned SMW

Questions? Want To See A Buzz Report For Your Brand?

Contact: Maria Ogneva

Director, Social Media, Biz360Mogneva (at) biz360 (dot) com

650-832-6348