Creating a buzz... Using Social Media & Cultural Heritage to promote your library
Creating a 'Buzz' with Social Media
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Creating a ‘Buzz’ with Social Media Lori Greiner, Communications Manager, @lgreiner Michael Sutphin, Writer, @michaelsutphin VESA Conference, May 18, 2011
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This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following questions: What is social media? Why be social? How do you start? How do I know if it is working? What are the rules of engagement? Where do I go from here?
Transcript of Creating a 'Buzz' with Social Media
Creating a ‘Buzz’ with Social Media
Lori Greiner, Communications Manager, @lgreiner
Michael Sutphin, Writer, @michaelsutphin
VESA Conference, May 18, 2011
Overview
• What is social media?• Why be social?• How do you start?• How do I know if it is working?• What are the rules of engagement?• Where do I go from here?
What is Social Media?
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
-Wikipedia
Why be social?
• It is where everyone is.• Build community and engage your
audience.• Social media is the new local• It is no longer about talking, it is about
conversing. • To assist you professionally.
How do you start?
• Social media is a tool not a strategy.• Develop a plan with a goal mind.• Select the appropriate media. • Participate.
• Launched February 2004• More than 600 million members• All-in-one social networking service
(profiles, events, photos, etc.)• Building conversations through status
updates, comments, and “likes”• Pages vs. groups
• Microblogging site launched July 2006• An estimated 200 million members• Messages, called tweets, of 140
characters or less• Join conversations through replies (@),
retweets (RT), and hashtags (#)
• Video sharing site launched February 2005
• Purchased by Google November 2006• Anyone may watch videos, and registered
users may upload unlimited videos• Channels allow users to create video
blogs
How do I know if it is working?
• Facebook Insights• Measure click-throughs- track links
– bit.ly
• Measure retweets and mentions• Measure feedback• Monitor global discussion and sentiment
How to Be Successful
• Post regularly with high quality content• Use visuals• Ask questions• Master one tool at a time
What are the Rules of Engagement
• Be transparent• Be accurate• Be mindful• Be respectful
Resources
• Beginners Guide to Social Media in Extensionhttp://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
• Virginia Tech Social Media – Guidelines and Procedureshttp://www.unirel.vt.edu/web/social-networks/index.html
Where to Find Us
• http://www.facebook.com/VirginiaCooperativeExtension• http://twitter.com/vce_news• http://www.facebook.com/vtagricultureandlifesciences• http://twitter.com/VTAgLifeSci
