Social Media trends for charities

what’s big in 2014?

Mary Mitchell, Content Strategist.@mary_mitch

Collaborate MonetiseMeasure

#findmike

https://www.youtube.com/watch?v=JFQS7ebf7os

#findmike

TREND #1

A new collaborative storytelling culture

#wefoundmike

“We create amazing content that we then distribute through the web - through social media - and then we give that to people we hope are passionate advocates who will take the content and share it with their friends”

- Paul Young, Director of Digital, Charity Water

Top tips for collaborative storytelling

1. Make your target audience part of the story2. Think creatively about which channels you use3. Involve your beneficiaries in content creation4. Create content and resources that empower your

audience to share their own stories

TREND #2

Social becomes monetised

Raising money on social media

https://v.cdn.vine.co/r/videos/0DEA6FB4-2970-43B4-BCB1-6E39A72972B6-580-000000542A81C172_1.0.7.mp4?versionId=Av1xowD8jZv53EpxyF9s5IfINVVI_x74

Spending money on social media

Top tips for monetising your social media presence

1) Don’t be afraid to ask for money2) Keep on top of services available3) Use a donations platform with top notch social integration4) Measure success

TREND #3

Smarter Measurement

“The most important thing you can do with your social media is measure with meaning. That is—figure out realistic results, whether tangible or intangible, pick the right metrics to measure them, only collect data that you can learn from and make time for reflection about improving results.”

– Beth Kanter

Source: http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data - HubSpot, March 2014

53% of nonprofits are not measuring their social media

“Not everything that matters can be measured, and not everything that can be measured matters.”

- Einstein

“Facebook likes are not a victory, social change is”

Reporting not tied to KPIsKPIs not tied to objectives

No measurement frameworkAd-hoc digital stats reporting

Multiple spreadsheets

Objectives tied to KPIs

Measurement framework established

Multi-channel spreadsheets integrated

Actionable metrics gathered

Reporting not tied to KPIs

KPIs not tied to objectives

No measurement framework

Ad-hoc digital stats reporting

Multiple spreadsheets

Evolution of Social Media Monitoring

Top tips for measuring

1) Set clear objectives2) Only measure what matters3) Use the right tools4) Adapt your practice

Collaborate MonetiseMeasure

“Social media is successful when you are actually being social. What does this mean? Don’t be the kid at the dance standing in the corner. Get out on the dance floor and shake it, all while being true to yourself exercising good judgment, being an expert in your area, and being friendly. Essentially: don’t attempt a running man if you’re real strength is a rocking head bob.”

– Jaime-Alexis Fowler, Pathfinder International

Twitter / @mary_mitch / @whitefuse Email / m.mitchell@whitefusemedia.com