6) How digital will further influence the future of charities - Keynote ‘Emerging Digital Trends...

How will digital influence the future of charities?

What are the challenges?Which relevant trends

might help us win?What conditions are

required for this to happen?

Structural challenges

Do more with less

Intermediaries &

Technology

Enlightened Brands

Cultural challenges

Brand / cause affinity

Simple wins

Message fatigue

Skepticism

Causes & Issues

People

How might digital enable us to succeed in a changing climate?

#1 Services FirstGive & take

Quantified self

Devolved effort

Storytelling

#2 Matchmaking the IndividualMake better supporters

On their terms

Nurture & support

#3 Organised ChaosCause identification

Openness & aggregation

comparethecharity.com

#4 Give & Take Open DataTransparency

Storytelling, impact mapping

Service co-ordination

Devolved service

development

#5 (Inter)national LocalismBegins at home

Ownership of (digital) space

Targeted messaging or

service

Self starting

Remote tangibility

Strong leadership

A visionAligned objectives

Team empowerment

Innovation culture

Decentralise & devolve to teams& to the people

If we fail, fail fast & cheap

Infrastructure for the

individualThe power of the platformThe user’s experience

Perosnalisation

Business