BRANDING GUIDELINESTop 10 Tips to Gain the Competitive Edge

JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com

Young people view more

than 40,000 ads

per year on television alone…

http://pediatrics.aappublications.org/cgi/content/full/118/6/2563

Our success is a direct result of knowing how to market a brand and having the right people representing the brand. Greg Norman “The Great White Shark”

www.shark.com

www.shark.com

www.shark.com

Let’s Talk…Branding 101

Top 10 Tips

#1 Take Away

Branding 101: A brand is the identity of a specific product,

service, or business

Brands Can Be:

• Name• Sign• Symbol• Color Combo• Slogan

World's First Trademark?

Personality

Top 10 Tips:

1. Focus

2. Tagline

3. Consistency

4. Quality

5. Use It

6. Share It

7. Talk the Talk

8. Harness Fans

9. Reputation

10. Let Go A Little

#1… Focus

What are you going to do for me? Focus on the #1 thing you provide

“The best most convenient drugstore with high profit per customer visit”

Good To Great: Why Some Companies Make The Leap...and Other's Don't

#2…

Tagline

Get One! Be Short, Be Clear, Tell Me What You Do

Taste Great!

Less Filling!

Does Your Web Site Increase Your Sales?

#3… Consistency

Pick It & Stick With It 10 Years to build brand recognition

Don’t Change Cause Yer Bored

#4… Quality

Are You Top of the Line? No Cheese, No Fuzz, No Old

www.porsche.com/usa/

#5… Use It!

Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store, Business

Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…

Houston Zoo

T-Rex Services

#6…Share It

Press Kit: Make it easy for others to use… and they will

What to put in it?

1. Logos

1.For Print

2.For Web

2. Hi-Res Photos (remember… Quality)

3. Need to Know NOW! Media Contact

4. Generous, Easy to Understand, Rules of Use.

This is FREE promotion of YOU

#7…

Talk

the

Talk

Train Your Employees Focus on the #1, say the same thing, say it over

and over and over again

“It’s My Pleasure”

It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.

~ Mike Schisler, Regional Management Consultant

#8… Harness Fans

Let Your Fans Rave Ask for raves. Tell ‘em where to rave. Make it easy

to rave.

Westside KIA

#9… Reputation

More Important than Pretty Pics A bad reputation can be deafening and deadly

#10…

Let Go… just a little.

Don’t Make an A** of Yourself Be Fun, Be Kind, Be Grateful

#1 TAKE AWAYIf you don’t get anything else… get this.

Be Consistent

The End.

http://www.slideshare.net/jjlassberg

JJLassberg.com

www.schipul.com/jjlassberg

Schipul - The Web Marketing Company

Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:

1. http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/

2. http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/