Social Media: Threat or Business Opportunity?

29 June 2010

Colin Daniels

Social Media Revolution: http://bit.ly/9NZuOh

Case Study #1: Nestlé

Corporate Giant.

But it doesn’t get social media.

A parody turns ugly

Kit Kat advert (Work Like A Machine): http://bit.ly/d6Zb5N

Greenpeace - Have a break?: http://bit.ly/avWXoG

Suprise!People vent on social media

But it gets worse...

Case Study #2: Zappos

Passionate Start-up.

Which does get social media.

Take a passionate CEO.

“The primary purpose of the blogs and twitter is so that outsiders can get a glimpse into our company culture. We don’t really think of them as marketing channels so much as ways to develop a more personal connection with people, whether they are other employees or our customers.”- Zappos.com

Tips#1: Live the brand!

#2: Create a personality for your company

#3: Follow and interact with your customers

#4: Ask your customers for help

#5: Monitor what people say about your brand on different platforms and take action!

Tips#6: Don’t censor or remove comments/links/videos as it draws even more attention to them

#7: Be sincere & don’t insult your customers

#8: Using social media purely for PR/marketing purposes will always backfire

#9: Buy your brand name/keywords on Google and SM channels

#10: Examine your company culture & ensure your target audience is a fit before jumping in

e: colin.daniels@gmail.comw: colindaniels.co.zat: twitter.com/youngBLOOD

Thank You!