Social Media: Threat or Business Opportunity?
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Social Media: Threat or Business Opportunity?
29 June 2010
Colin Daniels
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Case Study #1: Nestlé
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Corporate Giant.
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But it doesn’t get social media.
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A parody turns ugly
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Kit Kat advert (Work Like A Machine): http://bit.ly/d6Zb5N
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Suprise!People vent on social media
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But it gets worse...
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Case Study #2: Zappos
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Passionate Start-up.
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Which does get social media.
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Take a passionate CEO.
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“The primary purpose of the blogs and twitter is so that outsiders can get a glimpse into our company culture. We don’t really think of them as marketing channels so much as ways to develop a more personal connection with people, whether they are other employees or our customers.”- Zappos.com
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Tips#1: Live the brand!
#2: Create a personality for your company
#3: Follow and interact with your customers
#4: Ask your customers for help
#5: Monitor what people say about your brand on different platforms and take action!
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Tips#6: Don’t censor or remove comments/links/videos as it draws even more attention to them
#7: Be sincere & don’t insult your customers
#8: Using social media purely for PR/marketing purposes will always backfire
#9: Buy your brand name/keywords on Google and SM channels
#10: Examine your company culture & ensure your target audience is a fit before jumping in