Post on 14-Apr-2017
PowerPoint Presentation
Full Social Strategy from Engagement to Conversions
PixelBusiness ManagerCreative AssetsAudiencesAnalytics and Reporting
5 Must-Haves
Full Funnel Social Media Strategy from Engagement to Conversions
Full Funnel Social Media Strategy
Full Funnel Social Media Strategy from Engagement to Conversions
VideoCanvasBroad Interest Targeting Website VisitorsLookalike Full Funnel Social Media Strategy from Engagement to Conversions
Higher Reach
Audience Collection
Short Format
Cost efficient >0.01Why Video For Awareness?
Full Funnel Social Media Strategy from Engagement to Conversions
Grab Attention in first 3 seconds
Total length under 20 seconds
Use subtitles
Include a Call to Action
Collect Audiences
Tips For Video
Full Funnel Social Media Strategy from Engagement to Conversions
Why Facebook Canvas?
Full Funnel Social Media Strategy from Engagement to ConversionsImmersive Ad Format
Engaging: 126% view uplift when using canvas Average view time is 52 seconds
Utilising various creative formats
High CTRs
Newsfeed AdsCarousel AdsRemarket to Custom Audiences from Awareness stageEmail ListsWebsite VisitorsFull Funnel Social Media Strategy from Engagement to Conversions
Facebook Carousel Ads
Promote multiple images
Use to drive relevant traffic
Higher CTR compared to single image ads
Reduced CPC
Full Funnel Social Media Strategy from Engagement to Conversions
Tips for Carousel AdsUTM Links for tracking and reporting purposesUpload your own photosOption to include videoMultiple CTA options: Call now, book now, shop now, learn more, contact us etc.
Full Funnel Social Media Strategy from Engagement to Conversions
Lead Generation AdsDynamic Product AdsNewsfeed AdsCarousel AdsRemarket to warm Custom Audiences (web visitors, email lists, engaged users)Full Funnel Social Media Strategy from Engagement to Conversions
Lead Generation Ads
Prompts users to fill out a form
Auto populated from user Facebook profile
Automatically collect leads
Mobile, Desktop & Instagram
Full Funnel Social Media Strategy from Engagement to Conversions
Dynamic Product Ads
Upload a Product Catalogue
Products shown based on users browsing history
Uses Facebook Pixel
Automatically turn off ads for Out of Stock
Mobile, Desktop & Instagram
Full Funnel Social Media Strategy from Engagement to Conversions
User Generated ContentRemarket to ConvertersFull Funnel Social Media Strategy from Engagement to Conversions
Advocacy
Full Funnel Social Media Strategy from Engagement to Conversions
Tips for UGC CampaignsWhat photos are on their phone already?
Leverage and start with the loyal customers
Offer incentive if possible
Use authentic content where possible
Full Funnel Social Media Strategy from Engagement to Conversions
Key TakeawaysFull Funnel Social Media Strategy from Engagement to ConversionsBring a user on a journey
Tailor your messages to each stage of the funnel
Capture your Custom Audiences for Remarketing
Dont forget to optimise your campaigns
www.wolfgangdigital.com/SMSummit
Free ResourcesFull Funnel Social Media Strategy from Engagement to Conversions
Questions?#SMSummitIRL @wolfgangDigital
Full Funnel Social Media Strategy from Engagement to ConversionsOr email us directly at:
anna@wolfgangdigital.comnatalie@wolfgangdigital.com