PowerPoint Presentation

Full Social Strategy from Engagement to Conversions

PixelBusiness ManagerCreative AssetsAudiencesAnalytics and Reporting

5 Must-Haves

Full Funnel Social Media Strategy from Engagement to Conversions

Full Funnel Social Media Strategy

Full Funnel Social Media Strategy from Engagement to Conversions

VideoCanvasBroad Interest Targeting Website VisitorsLookalike Full Funnel Social Media Strategy from Engagement to Conversions

Higher Reach

Audience Collection

Short Format

Cost efficient >0.01Why Video For Awareness?

Full Funnel Social Media Strategy from Engagement to Conversions

Grab Attention in first 3 seconds

Total length under 20 seconds

Use subtitles

Include a Call to Action

Collect Audiences

Tips For Video

Full Funnel Social Media Strategy from Engagement to Conversions

Why Facebook Canvas?

Full Funnel Social Media Strategy from Engagement to ConversionsImmersive Ad Format

Engaging: 126% view uplift when using canvas Average view time is 52 seconds

Utilising various creative formats

High CTRs

Newsfeed AdsCarousel AdsRemarket to Custom Audiences from Awareness stageEmail ListsWebsite VisitorsFull Funnel Social Media Strategy from Engagement to Conversions

Facebook Carousel Ads

Promote multiple images

Use to drive relevant traffic

Higher CTR compared to single image ads

Reduced CPC

Full Funnel Social Media Strategy from Engagement to Conversions

Tips for Carousel AdsUTM Links for tracking and reporting purposesUpload your own photosOption to include videoMultiple CTA options: Call now, book now, shop now, learn more, contact us etc.

Full Funnel Social Media Strategy from Engagement to Conversions

Lead Generation AdsDynamic Product AdsNewsfeed AdsCarousel AdsRemarket to warm Custom Audiences (web visitors, email lists, engaged users)Full Funnel Social Media Strategy from Engagement to Conversions

Lead Generation Ads

Prompts users to fill out a form

Auto populated from user Facebook profile

Automatically collect leads

Mobile, Desktop & Instagram

Full Funnel Social Media Strategy from Engagement to Conversions

Dynamic Product Ads

Upload a Product Catalogue

Products shown based on users browsing history

Uses Facebook Pixel

Automatically turn off ads for Out of Stock

Mobile, Desktop & Instagram

Full Funnel Social Media Strategy from Engagement to Conversions

User Generated ContentRemarket to ConvertersFull Funnel Social Media Strategy from Engagement to Conversions

Advocacy

Full Funnel Social Media Strategy from Engagement to Conversions

Tips for UGC CampaignsWhat photos are on their phone already?

Leverage and start with the loyal customers

Offer incentive if possible

Use authentic content where possible

Full Funnel Social Media Strategy from Engagement to Conversions

Key TakeawaysFull Funnel Social Media Strategy from Engagement to ConversionsBring a user on a journey

Tailor your messages to each stage of the funnel

Capture your Custom Audiences for Remarketing

Dont forget to optimise your campaigns

www.wolfgangdigital.com/SMSummit

Free ResourcesFull Funnel Social Media Strategy from Engagement to Conversions

Questions?#SMSummitIRL @wolfgangDigital

Full Funnel Social Media Strategy from Engagement to ConversionsOr email us directly at:

anna@wolfgangdigital.comnatalie@wolfgangdigital.com