Post on 17-Jul-2015
What’s my social media strategy?
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Daniella Gaby
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Why is social media important?
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It’s not about the tools.
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SOURCE: Social Media Facts and Statistics You Should Know in 2014: Search Engine Journal
Social media has forever changed how we interact with one another.
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The impact of social media.
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Social media is not something you “do”. It must be strategically integrated to your business.
Where do you start?
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SOURCE: WHATTHEF*CKISMYSOCIALMEDIASTRATEGY.COM
Strategy: The foundation to succeed
TARGET
GOALS
VALUE
ANALYTICS
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APPROACH
Goals: What do you want to accomplish?
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AWARENESS
LOYALTY
SALES
FOCUS ON ONE GOAL AT A TIME AND TIE TO THE STATE OF THE BUSINESS.
Target: Who do you want to reach?
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AGE
GENDER
FAVORITE PLATFORMS
INTERESTS
WHAT ELSE ARE YOUR CUSTOMERS TALKING ABOUT?
Value: What makes you awesome?
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ORIGIN
STORY
UNIQUE
NEED
COMPETITORS
“WHAT ARE YOU ABOUT OTHER THAN MAKING MONEY?”
Approach: How are you going to do this?
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PILLARS
CONTENT
PLATFORMS
MESSAGE
OUTREACH
FOCUS ON THE BEST PLATFORMS FOR YOU. YOU DON’T HAVE TO BE ON EVERYTHING!
Analytics: How will you know you succeeded?
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REACH
ENGAGEMENT
CONVERSATION
TRAFFIC
PURCHASES
EVERY WEEK: ONE LESSON OR OPPORTUNITY YOU CAN APPLY
How does the social media strategy come to life?
You are constantly * improving your content * engaging more authentically * driving more of the actions you want
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SHARE AND ENGAGE
CREATE CONTENT
LISTEN AND MEASURE
OPTIMIZE
Social Media Process
What are some helpful tools?
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YOUR COMPETITION IS ALREADY ON SOCIAL MEDIA
THE SOONER YOU START, THE SOONER YOU CAN REAP THE
REWARDS
A SIMPLE FIRST STEP? A SOCIAL MEDIA AUDIT
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Step 1: The Jupiter Review
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• What you’re doing well
• What you could improve
• What your competitors are doing
• Where you stand relative to them
• Opportunities for you, short and long term (hidden gems!)
You receive a personalized report with actionable and clear next steps.
You got this. #AEJUPITERSOCIAL
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