What’s my social media strategy?

#AEJUPITERSOCIAL  

Daniella Gaby

#AEJUPITERSOCIAL

Why is social media important?

#AEJUPITERSOCIAL

It’s not about the tools.

#AEJUPITERSOCIAL

SOURCE: Social Media Facts and Statistics You Should Know in 2014: Search Engine Journal

Social media has forever changed how we interact with one another.

#AEJUPITERSOCIAL

The impact of social media.

#AEJUPITERSOCIAL

Social media is not something you “do”. It must be strategically integrated to your business.

Where do you start?

#AEJUPITERSOCIAL

SOURCE: WHATTHEF*CKISMYSOCIALMEDIASTRATEGY.COM

Strategy: The foundation to succeed

TARGET

GOALS

VALUE

ANALYTICS

#AEJUPITERSOCIAL

APPROACH

Goals: What do you want to accomplish?

#AEJUPITERSOCIAL

AWARENESS

LOYALTY

SALES

FOCUS ON ONE GOAL AT A TIME AND TIE TO THE STATE OF THE BUSINESS.

Target: Who do you want to reach?

#AEJUPITERSOCIAL

AGE

GENDER

FAVORITE PLATFORMS

INTERESTS

WHAT ELSE ARE YOUR CUSTOMERS TALKING ABOUT?

Value: What makes you awesome?

#AEJUPITERSOCIAL

ORIGIN

STORY

UNIQUE

NEED

COMPETITORS

“WHAT ARE YOU ABOUT OTHER THAN MAKING MONEY?”

Approach: How are you going to do this?

#AEJUPITERSOCIAL

PILLARS

CONTENT

PLATFORMS

MESSAGE

OUTREACH

FOCUS ON THE BEST PLATFORMS FOR YOU. YOU DON’T HAVE TO BE ON EVERYTHING!

Analytics: How will you know you succeeded?

#AEJUPITERSOCIAL

REACH

ENGAGEMENT

CONVERSATION

TRAFFIC

PURCHASES

EVERY WEEK: ONE LESSON OR OPPORTUNITY YOU CAN APPLY

How does the social media strategy come to life?

You are constantly * improving your content * engaging more authentically * driving more of the actions you want

#AEJUPITERSOCIAL

#AEJUPITERSOCIAL

SHARE AND ENGAGE

CREATE CONTENT

LISTEN AND MEASURE

OPTIMIZE

Social Media Process

What are some helpful tools?

#AEJUPITERSOCIAL

#AEJUPITERSOCIAL

YOUR COMPETITION IS ALREADY ON SOCIAL MEDIA

THE SOONER YOU START, THE SOONER YOU CAN REAP THE

REWARDS

A SIMPLE FIRST STEP? A SOCIAL MEDIA AUDIT

#AEJUPITERSOCIAL

Step 1: The Jupiter Review

#AEJUPITERSOCIAL

•  What you’re doing well

•  What you could improve

•  What your competitors are doing

•  Where you stand relative to them

•  Opportunities for you, short and long term (hidden gems!)

You receive a personalized report with actionable and clear next steps.

You got this. #AEJUPITERSOCIAL

Facebook.com/thejupitercircle

@jupitercircle @thejupitercircle