Post on 12-May-2015
Social Media Strategy
about Superhighways....
Providing tech support to the sector for 15
years
Support
Training
Consultancy
Digital inclusion
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www.superhighways.org.uk/resources/enews
About You…
Objectives
Set your goals – what do you want to
achieve?
Identify the right social media tools for
your organisation / audience
Plan how to best implement social
media including timesaving tools
Develop engaging content
Measure your success
4
Social media – What is it??
Social media is the interaction among
people in which they create, share or
exchange information and ideas in
virtual communities and networks
Source: Wikipedia
5
Changing communications
Decline in print media
Web 2.0 & beyond
Increase in online media
+
Circa 1995 – 2005
Broadcasting mode
The website was the
centre
Circa 2005 - now
Social mode
The user is the centre
6
How much do you know already?
What social media tools are you
familiar with?
What have you tried for work / home?
What are the opportunities?
7
Social media quiz?
8
Why is social media important?
http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics
http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic
+
9
What about different age groups?
Global Web index
10
The rise of Mobile
51% of UK adults own a smartphone
(2013), almost double that of 2011.
29% own a tablet computer, more than
doubling in a year from 12% in 2012
(Source: Ofcom)
Resources required
People
Time
Support from the top
Policies
Measurement
Success factors
Building up a network of supporters /
followers
Creating engaging content to initiate
your calls to action
Content creation
Capture content
Set it in a context
Share it with others
Remember COPE (Content Once, Publish
Everywhere)
14
Images
Put photos onto a site like Flickr or Instagram
Include the images in your social media posts
and across other comms tools
Encourages
sharing – you
can also
embed
slideshows on
your own
website!
High quality
images can be
used in promo
materials – use
them for your
Audioboos,
Twitter,
15
Video / digital stories
Easy to make short films with smart phones or basic video cameras
Powerful way of telling stories, what difference are you making, what are the benefits
Easy to share via sites like YouTube and Vimeo.
Now also Vine for Twitter
16
Audio
Use your phone and Audioboo to make
audio recordings and post straight to the
internet
Record volunteer / client experiences /
interviews & use for e.g. for campaigning /
communicating your impact
Contribute to
discussions
17
Adding context to your content
Capturing content is great but adding context makes it better!
Write stories about what your content is saying – case
studies, reports, impact
Put this on your website or start a blog
We’ve captured the content…we’ve set some context…now its time to
SHARE!
18
Anatomy of Twitter
Tweet
Following
Followers
#
@
Retweet
Reply ….
Build up a community, have conversations, make
requests, promote services & activities….
19
Things to do
• Listen first
• Build up a community
(Twitter Search)
• Have conversations
• Make requests
• Promote services &
activities
www.facebook.com/kingstoncommunityconnected
20
Integrate with other tools
Your identity
Take care with profile information
Pay attention to your brand
Create good Avatars and be consistent
Be clear who’s posting
22
Promoting your social media
Business cards
Websites & embed feeds
Presentations
Email signatures
E-bulletins
23
Social Media Dashboards
www.hootsuite.com
www.tweetdeck.com
http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/
25
Measuring success
Did you achieve your goals?
Social media stats?
•Not just about numbers of Followers & Likes
It’s Conversions that count
•How many Retweets? Clicking on Links?
•Use tools e.g. dashboards, Link trackers e.g.
Bitly.com & Facebook Insights
Community How To
http://www.communityhowto.com/tools/communicate-your-community/social-media
(if registering please use our Centre ID 3453271 in the promotional code box)
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Do’s & Don’ts
Do
Decide on your communications aims
Allocate resources
Learn about your audience
Decide on what you’re going to say
Don’t
Do it just because everyone else is
Speak too soon
Just broadcast
Source: Charity Comms Guide to Social Media for Charities
What will you do after today?