#SocialMediaForum20th November 2014

Most used social media channels

83% 54% 25% 25%

Channels they would consider using in next 12-24 months

68.6% 45% 37.25% 43% 53% 27.5%Corporate Spokesperson

Barriers Clear appetite

66.7%

40.5%

64.3%

66.7%

30.1%

Compliance

Regulation

Lack of control

Lack of resources

64.6%

16.7%

2%

Looking to expand current digital media programme

Looking to build digital media programme

Limited value so not interested

Perceived primary benefits

Clients most likely to adopt social media

Clients least likely to adopt

26.2%23.8%

UNHW individuals

Long term inherited wealth

69.7%

37.2%

Younger generations

Entrepreneurs / those in business

61%

44%

35.3%

Building industry presence

Atracting new clients

Driving traffic to website