Social media research among Wealth Managers & Private Banks
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Transcript of Social media research among Wealth Managers & Private Banks
#SocialMediaForum20th November 2014
Most used social media channels
83% 54% 25% 25%
Channels they would consider using in next 12-24 months
68.6% 45% 37.25% 43% 53% 27.5%Corporate Spokesperson
Barriers Clear appetite
66.7%
40.5%
64.3%
66.7%
30.1%
Compliance
Regulation
Lack of control
Lack of resources
64.6%
16.7%
2%
Looking to expand current digital media programme
Looking to build digital media programme
Limited value so not interested
Perceived primary benefits
Clients most likely to adopt social media
Clients least likely to adopt
26.2%23.8%
UNHW individuals
Long term inherited wealth
69.7%
37.2%
Younger generations
Entrepreneurs / those in business
61%
44%
35.3%
Building industry presence
Atracting new clients
Driving traffic to website