Transcript of SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITY HON. PHIL...
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- SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS DR. MUNIR
MANDVIWALLA, TEMPLE UNIVERSITY HON. PHIL GORDON, MAYOR, PHOENIX, AZ
MR. SATISH AJMANI, CHIEF INFORMATION OFFICER, ORANGE COUNTY DR.
VALENTINE C. MATULA, DIRECTOR, MULTIMEDIA RESEARCH, AVAYA LABS
RESEARCH, AVAYA, INC. DR. DAVID SCHUFF, TEMPLE UNIVERSITY
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- HARRY TRUMAN ON HIS FAMOUS WHISTLE-STOP TOUR
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- BLOG MENTIONS OF PRESIDENT OBAMA ON WORDPRESS.COM
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- TODAY (AND YESTERDAY) In the 2008 presidential elections, more
than 55% of the US adult population got news and participated in
political dialogue through the Internet (Pew Institute) A
20-year-old college student won a county seat in New Hampshire by
defeating the three-term 66-year-old incumbent using Facebook (The
Gainesville Sun) Blog mentions were significantly associated with
Gallup polls in the 2008 presidential primaries. In comparison, TV,
newspaper, radio, and static web sites were not significant
(Wattal, et al. 2010). US President Truman logged 21,928 miles in 4
months in 1948 during his famous whistle-stop tour, a journey that
is credited with helping him to win the election.
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- Low cost | easy to use | flat | interactive | open | all
inclusive | social PLACE TO VIRTUAL SPACE Internet Traditional
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- CAMPAIGNING 3,821,208!
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- CAMPAIGN STRATEGY
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- LEGISLATIVE PROCESS
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- CITIZEN ENGAGEMENT
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- CITIZEN SERVICES
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- Location-based Crowdsourcing Analytics Social monitoring COMING
SOON...
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- Which social media will be important? Will traditional media
have a different or diminished role? How will social media change
the dynamics among citizens and elected officials? How can
campaigns, citizens, governments leverage social media?
QUESTIONS