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SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITY HON. PHIL GORDON, MAYOR, PHOENIX, AZ MR. SATISH AJMANI, CHIEF INFORMATION OFFICER, ORANGE COUNTY DR. VALENTINE C. MATULA, DIRECTOR, MULTIMEDIA RESEARCH, AVAYA LABS RESEARCH, AVAYA, INC. DR. DAVID SCHUFF, TEMPLE UNIVERSITY

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HARRY TRUMAN ON HIS FAMOUS WHISTLE-STOP TOUR

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BLOG MENTIONS OF PRESIDENT OBAMA ON WORDPRESS.COM

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TODAY (AND YESTERDAY) In the 2008 presidential elections, more than 55% of the US adult population got news and participated in political dialogue through the Internet (Pew Institute) A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The Gainesville Sun) Blog mentions were significantly associated with Gallup polls in the 2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were not significant (Wattal, et al. 2010). US President Truman logged 21,928 miles in 4 months in 1948 during his famous whistle-stop tour, a journey that is credited with helping him to win the election.

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Low cost | easy to use | flat | interactive | open | all inclusive | social PLACE TO VIRTUAL SPACE Internet Traditional

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CAMPAIGNING 3,821,208!

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CAMPAIGN STRATEGY

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LEGISLATIVE PROCESS

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CITIZEN ENGAGEMENT

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CITIZEN SERVICES

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Location-based Crowdsourcing Analytics Social monitoring COMING SOON...

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Which social media will be important? Will traditional media have a different or diminished role? How will social media change the dynamics among citizens and elected officials? How can campaigns, citizens, governments leverage social media? QUESTIONS