Maureen Futtner, P.R. Consultantto small businesses & non-profitsMaureen Futtner, P.R. Consultantto small businesses & non-profits

SurveySurvey sayssays ……

• http://www.surveymonkey.com/s/2XWLM6R

First, BreatheFirst, Breathe

• Listen

First, BreatheFirst, Breathe

• Listen• Plan

First, BreatheFirst, Breathe

• Listen• Plan• Participate

First, BreatheFirst, Breathe

• Listen• Plan• Participate• Contribute

PlanningPlanning

TechnologyResources

Approach Strategy

Aims Objectives

PeopleTarget MarketsCommunities

Social Media Marketing

Plan

The LandscapeThe Landscape

• Listening/Search Tools – Google Alerts, Google News, Google• Web Tools – Google Analytics• Social Profile – Facebook, MySpace, LinkedIn• Social Conversation – Twitter, Yelp, Amazon, Email, List-Servs• Media Sharing – YouTube, Flickr, SlideShare• Social Bookmarking – Digg, StumbleUpon, Deli.icio.us• Establish Expertise - Blogs

The Big ThreeThe Big ThreeFacebook

Use to connect with personal friends/familyUse for businessCreate a Facebook Business Page and/or groupUse to broadcast interesting news and promotions to your network

LinkedInUse to connect with professional connections Use to expand your professional networkUse to broadcast what you are doing professionally to your business network

TwitterUse to broadcast interesting items to your network – social or business Use to create a buzz and expand your networkUse to entice people to buy, act or sign up for something

Why LinkedIn?Why LinkedIn?

•Most credible professional online network•Commonly used in business•Having a LinkedIn profile is becoming the norm•Enhance your offline networks online

Enhance LinkedIn ProfileEnhance LinkedIn Profile

• Current & Past Positions• Add Professional Photo• Write a good summary, use key words• Add your websites• Add blog feed• Add relevant affiliations• Get and give recommendations

Use LinkedIn EffectivelyUse LinkedIn Effectively

• Visit often – at least weekly• Update status strategically• Join groups• Use answers area

Facebook FeaturesFacebook Features

• Facebook personal profile • Facebook groups & pages• Facebook ads• Analytics - Insights• Social Media link options –

• Twitter• Promote your website, blog & e-newsletter

Personal vs. ProfessionalPersonal vs. Professional

• Keep personal profile primarily for friends• Limit marketing you do on personal profile• Some crossover is inevitable• Drive traffic to your Facebook fan page and

website

Create a Facebook Fan PageCreate a Facebook Fan Page

• Add professional photo or logo• Write a good summary – use keywords• Include your website• Add content – photos, videos• Promote events

Why Twitter?Why Twitter?

• Short, 140 character status updates can generate quick interest

• Link feature to Facebook page or blog can expand your social media reach

• More porous than Facebook – can really target a demographic

It’s a Contest!It’s a Contest!

• In the next 24 hours, Fan or Follow me• Random drawing from this class - free, 30-

minute social marketing consultation for your small business.

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