Keri Jaehnig of Idea Girl Media

Kittie Walker of Indigo Girl

Social Listening

for the

Small Business Owner

You must be aware of online conversation

and what is trending online,

or your competition will win.

• The Global Web

• The Social Space

• Your Niche (includes location)

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Image credit: photosightfaces, Flickr

The approach…

• Google Alerts – Tracking preferred topics you customize.

• Guzzle.it – Social curation generated from the web.

• List.ly – What the world is talking about (driven

by users, not web generated).

Google Alerts – http://www.google.com/alerts

Key words/phrases:

Email or RSS feed.

Guzzle.it - http://guzzle.it

Customized & categorized feeds:

What YOU want to see

List.ly -- http://list.ly

• In list form• Popular topics• Collaborative

• Twitter Lists – Users, key words, hashtags.

• Curate.me – Best stories from Facebook friends & Twitter follows.

• Social Mention – Real-time search of most social networks “Google

Alerts style.”

Twitter Lists – Always be listening!

Hootsuite Dashboard Lists are importable into Hootsuite

List of tweetersHashtag

conversation

Hashtagconversation Key word

Curate.me – http://curate.me

Decide what & when!

http://socialmention.com

Specific key word or phrase here

• Facebook Interests Lists – Friends, Pages, Big Brands, News

Sources – Organized stories; customized news feeds.

• Twitter Lists – Competitors, hashtags (public/private).

• Google Alerts – Industry, Location, Competitors.

• LinkedIn Today – Topics professional circles are talking about

(also web & social space).

Facebook Interests Listshttps://www.facebook.com/bookmarks/interests

LinkedIn Todayhttp://www.linkedin.com

• Right on your home screen.• Click link for more.• Popular topics.

Image credit: subharnab, Flickr

• These tools are free and easy to use.

• Use these tools interchangeably.

• Customize to YOU.

• Consistently edit your systems!

• Other tools available – both free & fee.

Web Analytics

for the

Small Business Owner

Everything that you do for your business

as to be done with intent

You can only act with intent if you have solid

facts to inform your decisions

With your Google Account you have access to plenty

of free information

If you have a WordPress Installation the easiest way to manage

your web analytics is by using Yoast’s Plugins – install and

activate:

Now that you know more about SEO and the current position of

you site, sign up for Google Webmaster Tools

https://www.google.com/webmasters/tools/

https://www.google.com/webmasters/tools/

Leave the tool to collect data for the next couple of days and

then go back in and explore the interface.

Keep an eye on who is visiting your site & why they are visiting it,

sign up for Google Analytics

http://www.google.co.uk/analytics/

• Accept the Google Terms of Service

• Copy the tracking code number from the get tracking info tab (

looks like UA-xxxxxxxx-x

• Metrics aren’t useful until you have a history built up.

• Metrics appear in Analytics a day behind.

• Go back into your analytics in a few days and take a look

around the various tabs to get insights into your visitors and

what they are most interested in on your site.

Explore listening to the web and share your thoughts in the group.

Explore social listening and share your thoughts in the group.

Set up the Yoast plugins, Google Webmaster Tools, Google Analytics, and then familiarize yourself with

them.

If you get stuck or need some clarification

jump into the group and ask!