Post on 01-Nov-2014
description
Social Media + You Marketing Your Career in the 21st Century
Lorraine Goodman
Why?
• Social Media expands your network and market potential
• More and more celebrities are beginning their careers using Social Media
• It’s (relatively) free
• On average, sharing an event on Facebook translates to $2.52 in new ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.
• Justin Beiber was the first huge breakout, YouTube star. He will not be the last.
Social Media Marketing for Actors: Lorraine Goodman ©
Social Media Options Menu
• YouTube
Occasional posts, pics, highlights
Videos AND audio samples
Network, resume
Frequent Posts, links, wit
Social Media Marketing for Actors: Lorraine Goodman ©
& 21st Century Marketing
Social Media Marketing for Actors: Lorraine Goodman ©
Why? • More than ½ a BILLION people on FB
• 2010 Election: candidates with more Facebook fans than their opponents won 74% of House races and 81% of Senate races.
• On average, sharing an event on Facebook translates to $2.52 in new ticket sales. On Twitter? Just $0.43. Sharing through email took second place at $2.34, and even LinkedIn topped Twitter at $0.90.
Social Media Marketing for Actors: Lorraine Goodman ©
Pages, Profiles & Groups
Page Designed for companies, organizations, Your BIZ
Eligible for “Vanity” urls
Visible to people NOT registered on FB
Eligible for Ads & other promotions
Visitor statistics available (via “insights’)
Unlimited number of “administrators” possible
Unlimited number of “Fans”
Profile
Designed for individuals
Eligible for “Vanity” urls
Messages go directly to “Inbox”
Not searchable
No ads or discussions
Must be a FB member to “friend”
Only one “admin”
Best Practices: Facebook Suggestions:
• Create an FB “page” • Post Photos (link to flickr account)
• Reviews (with links), resume, upcoming events • Link to Youtube
• Invite your friends to join
• Put “Like” button on your website, your iActor, etc. • Get a vanity url*:
http://www.facebook.com/username
Social Media Marketing for Actors: Lorraine Goodman ©
To Tweet or not to Tweet
Social Media Marketing for Actors: Lorraine Goodman ©
� Over 100 million users
� You use it to engage in highly personalized interactions with your customers
� Allows you to engage directly with fans, build a following and remain personal
� Ashton Kutcher popularity based on his Twitter account
Why?
Social Media Marketing for Actors: Lorraine Goodman ©
Advantages of Twitter
� Create a community of followers
� Tweet current activity, letting your fans know what is going on and where they can see you perform
� Post pictures of performances, rehearsals, inside “Backstage” information
Social Media Marketing for Actors: Lorraine Goodman ©
Best Practices: Tweets
ü Customize your TWITTER PAGE
ü Make it UNIQUE
ü Be CREATIVE
ü Give your audience a reason to follow
ü Use http://search.Twitter.com
Social Media Marketing for Actors: Lorraine Goodman ©
vs
Social Media Marketing for Actors: Lorraine Goodman ©
Why YouTube?: • SECOND FASTED-GROWING Search Engine after
• More quantity – YouTube is THE go-to site for the general public
• Owned by Google – so will show up better in searches
DOWNSIDE:
• 10 minute max*
• Quality tends to deteriorate
Social Media Marketing for Actors: Lorraine Goodman ©
Why Vimeo?:
• Allows longer video content (no time-limit)
• Better quality
• More flexible privacy controls
• More display options
Social Media Marketing for Actors: Lorraine Goodman ©
Best Practices:
Suggestions:
• Create both Channels • Organize into Playlists
• Annotate, TAG (#) • SHARE
YouTube ó PC Vimeo ó MAC
Social Media Marketing for Actors: Lorraine Goodman ©
Social Media Marketing for Actors: Lorraine Goodman ©
Why?
• 100 million+ members
• People with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
• LinkedIn allows you to make your profile information available for search engines to index.
• All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees.
Social Media Marketing for Actors: Lorraine Goodman ©
Best Practices: LinkedIn
Suggestions:
• Create a LinkedIn profile • Create Resumes --
• Ask people to ‘recommend’ you – then return the favor • Join Industry Groups
• You can upload videos directly to LinkedIn
• Interact: Post, Respond, Answer
Social Media Marketing for Actors: Lorraine Goodman ©
Other Ideas
� Start with one social media site & get it right.
� QR codes
� Flickr
� MailChimp
� Mobile Roadie, Flavors, GetGlue, 4Square
General Best Practices
• DON’T connect Twi.er to your other sites – they should be used differently
• Use tags (#) and /or hashtags (@) • Don’t get overwhelmed or addicted. These are TOOLS • Get Vanity URLS • Realize there are drawbacks to all Social Media: negaHve
comments, ugly photos, less-‐than-‐stellar videos – THE PRICE OF FAME
Questions?
Sources & Suggested reading � The New Rules: David Meerman Scott
� Social Marketing to the Business Customer: Paul Gillan & Eric Schwartzman
� blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1RkoQgMNz
� http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/)
My email: lorraine.goodman@me.com linkedin.com/in/lorrainegoodman
Social Media Marketing for Actors: Lorraine Goodman ©