Thursday, March 27, 2010

“Conversations, Connections & Opportunities”Social Media For Your Organization.

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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SOCIAL MEDIAIt’s Not Rocket Science…

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Social Media

Some Examples:

-Product Reviews

-Ratings

-Recommendations

-Videos

-Photos

-Comments

Web-based conversations between people and organizations

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Social ChannelsThe platforms that social media live on

-Social Networks (Facebook, MySpace, LinkedIn)

-Video Sharing Platforms (YouTube)

-Photo Sharing Platforms (Flickr)

-Blogs

-Microblogs (Tumblr)

-Nanoblogs (Twitter)

-Social Linking Sites (Digg, Delicious, Stumbleupon)

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Social Media

Traditional Activities

P r i n t | T V | O u t d o o r | D i r e c t

Social Media Activities

Monitoring | Blogging / Tweeting | Community Building | Supporting | M e a s u r i n g

“Tradigital” Activities

B a n n e r A d s | M i c r o s i t e s | B r a n d S i t e s | E m a i l

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Social Monitoring

Tools & Platforms that allow you to stay

aware of activity on social channels that

impacts your brand and / or product

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Blogging / Tweeting

The “Broadcasting” aspect of Social

MediaUnlimited text, photos, videos,

etc.140 character limit

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Community Building

The “Friending” aspect of Social Media

Open Public Communities Open or Private Branded

Communities

Enterprise Owned Corporate Communities

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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What is Facebook?

Facebook is a social network that

connects people to others and things

that matter to them

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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How Does My Organization Benefit from it?Greater Relationships with Consumers

• Ability to engage on a 1 to 1 level with your Fans and Fanatics

• Better insights into the conversations regarding your brand and products

• Direct channel into your audiences personal news feed

Greater Business Results

• Access to a channel with over 12MM Canadians over 18

• Greater SEO via vanity URLs

• Potential traffic driver back to your website

• Additional channel for customer acquisition

• Lead Generation and sales via Facebook Applications

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

11

Product Consideration on Facebook

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Product Consideration on Facebook

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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eCommerce on Facebook

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Promotions & Contests on Facebook

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“Conversations, Connections & Opportunities”

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Events & Offline Promotions on Facebook

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Games & Activities on Facebook

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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What is YouTube?

YouTube is a video sharing website that

allows people to connect with each

other through comments, ratings and

video responses

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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How Does My Organization Benefit from it?Free Video Streaming

• Broadcast your organizations video content in HD

Greater Business Results

• 2nd Most Frequented Search Engine Online

• Greater broadcast reach via keyword optimization

• Potential traffic driver back to your website

• Additional channel for customer acquisition

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

19

Advertising on YouTube

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Product Consideration on YouTube

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

21

What is Twitter?

Twitter is a “nano-blogging” platform

that allows you to connect with your

audiences, broadcast news & updates

and link to websites, photos and videos

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Twitter Tools - Tweetdeck

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Twitter Tools - CoTweet

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“Conversations, Connections & Opportunities”

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How Does My Organization Benefit from it?Greater Relationships with Consumers

• Ability to engage on a 1 to 1 level with your Fans and Fanatics

• Better insights into the conversations regarding your brand and products

• Direct channel into your audiences personal news feed

Greater Business Results

• Can be automatically populated from news feeds, blog posts, etc.

• Potential traffic driver back to your website

• Additional channel for customer acquisition

• Lead Generation and sales via direct customer communications

• Innovation insights

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

25

Sales on Twitter

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Support on Twitter

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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Weird on Twitter

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“Conversations, Connections & Opportunities”

Social Media For Your Organization

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SOCIAL MEDIAPutting It All Together

Case Study: Ford Fiesta Movement

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Who

•Ford wanted to connect with Gen Y

•Male & Female

•First car buyers

•Low HHI

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What

A select number of contest entrants

would be given a Ford Fiesta to capture

the experience for fans around the

world to see

Contestants had to prove their social

influence to qualify

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How

Participants blog, tweet, shoot video &

photos and rally their friends to support

them

As a result you get…

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

32

Social Results:

•11 million Social Networking impressions

•5 million engagements on social networks (people sharing and receiving)

•11,000 videos posted

•15,000 tweets.. not including retweets

•13,000 photos

•50,000 hand raisers

•38% awareness by Gen Y about the product, without spending a dollar on traditional advertising

Business Results:

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

33

© 2001, iUniverse, Inc. All Rights Reserved

“Conversations, Connections & Opportunities”

Social Media For Your Organization

34

Thank You

jonathan.litwack@momentum.com

Twitter: jonlitwack

Blog: http://jonlitwack.com